Product Manager - Support & Sales Tooling

1 Minute ago • 4-6 Years • Product Management

Job Summary

Job Description

This role drives the vision and execution of a Unified Sales Tooling and Merchant Support platform within the GoTo ecosystem, aiming for ambitious growth. You will lead end-to-end product development for a modular platform, enabling rapid scaling of field sales and elevating merchant experience. On the sales tooling side, you'll consolidate fragmented tools into an intelligent platform for real-time visibility and seamless integration, improving sales productivity. For support, you'll design tools to enhance efficiency, resolution time, and CSAT, including chatbot solutions and data analysis for proactive problem-solving. Collaboration with various teams is key to continuously raising the bar on merchant experience.
Must have:
  • Define and execute product strategy for Merchant Support and Unified Sales Tooling platform
  • Translate field sales and merchant support pain points into actionable product features
  • Establish comprehensive PRDs for complex integrations with existing systems
  • Collaborate intensively with multiple departments to ensure platform meets diverse stakeholder needs
  • Lead phased rollout strategy and drive adoption through change management initiatives
  • Define and monitor success metrics including sales productivity, CSAT, and issue resolution time
  • Make critical build vs. buy decisions and architectural choices for scalability and performance
Good to have:
  • Experience with gamification and sales incentive systems
  • Knowledge of GIS/mapping technologies for territory management
  • Background in fintech or payment products with understanding of regulatory requirements including KYC and financial services compliance

Job Details

About the Role

In this role, you will drive the vision and execution of a Unified Sales Tooling and Merchant Support platform that transforms how our sales force operates and how merchants experience support across the GoTo ecosystem, supporting our ambitious growth targets. Specifically, you will own the end-to-end product development of a modular platform that will not only enable rapid scaling of our field sales operations, but also elevates overall merchant experience and satisfaction.

On the Sales Tooling side, you will consolidate fragmented tools into a single, intelligent platform that provides real-time visibility, offline capability, and seamless integration across products such as GoPay Merchant App, GoPay Spiker, Moka POS, and Lending solutions. Your goal is to dramatically improve productivity, ensuring our sales executives spend more time in the field engaging merchants, not buried in administrative tasks.

On the Support side, you will design and refine merchant support tools to enhance efficiency, resolution time, and CSAT while reducing operational costs. This includes exploring and implementing chatbot solutions for seamless in-app issue resolution, analysing support data to identify recurring problems, and proactively addressing them through product and process improvements. You’ll collaborate closely with Product, Engineering, Business, Sales, and Operations teams to ensure we continuously raise the bar on merchant experience.

What You Will Do

  • Define and execute the product strategy for Merchant Support and a Unified Sales Tooling platform, balancing quick wins with transformational capabilities across all functional layers
  • Translate field sales and merchant support pain points into actionable product features, from SE check-ins and territory management to streamlined workflows and chatbot-enabled issue resolution
  • Establish comprehensive PRDs for complex integrations with existing systems (authentication, merchant databases, financial systems, communication platforms) whilst managing technical trade-offs between extending vs. building new
  • Collaborate intensively with multiple departments (Sales, Sales Excellence, Finance, Tax, Data, Marketing, Care Units) to ensure the platform meets diverse stakeholder needs and drives organisational alignment
  • Lead phased rollout strategy and drive adoption through change management initiatives, working with regional champions and conducting regular field visits to understand SE workflows
  • Define and monitor success metrics including sales productivity, merchant onboarding efficiency, revenue per merchant, CSAT, and issue resolution time, using data to continuously improve the platform and drive automation
  • Make critical build vs. buy decisions and architectural choices that optimise for cost efficiency whilst ensuring scalability and performance for our growing field force and merchant base

What You Will Need

  • A BA/BS degree or equivalent practical experience with at least 4-6 years of product management experience; 2+ years building field sales, CRM, enterprise platforms, or merchant experience is a plus
  • Proven track record of delivering complex, multi-stakeholder platforms from 0 to 1, with experience in phased rollouts and change management for large-scale deployments
  • Strong technical acumen to engage with engineering on mobile-first development, offline-capable applications, API integrations, and microservices architecture
  • Deep understanding of field sales operations, territory management, and sales force automation, combined with data-driven mindset for analytics and performance management
  • Exceptional stakeholder management skills to align multiple departments on a unified vision, with ability to balance build vs. buy decisions and evaluate enterprise platforms
  • Understanding of Indonesian field sales dynamics, merchant ecosystems, and fintech products, with willingness to spend significant time in the field with sales teams
  • Fluent in Bahasa Indonesia and English, with experience presenting to senior leadership and translating business needs into technical requirements
  • Nice to haves: Experience with gamification and sales incentive systems; knowledge of GIS/mapping technologies for territory management; background in fintech or payment products with understanding of regulatory requirements including KYC and financial services compliance

About the Team

You’ll be part of the MSME Growth team, a passionate group working to help millions of small and medium businesses grow with GoTo. Our team brings together different pods — from Acquisition, Activation, to Data, Design, and Research — all collaborating to create a seamless journey for merchants.

We love to share ideas openly, challenge each other, and move fast to test and learn. What drives us is knowing that the tools, insights, and experiences we create directly empower merchants to succeed — whether that’s making their first transaction, resolving an issue quickly, or scaling their business with GoTo.

If you’re excited about solving real-world problems, working cross-functionally, and making a meaningful impact on how MSMEs grow in Indonesia and beyond, you’ll find this team the perfect place to do your best work.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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About The Company

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.


GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

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