Product Marketing Associate

About the Role

If you love learning new things, enjoy understanding how people make decisions, and feel excited working in a fast-moving environment, this role could be a great fit for you!

As a Product Marketing Associate, you will support GoPay in driving campaigns for our liquidity and insurance products and ensure we reach the right people with the right message at the right time. Working closely with both internal teams and external partners, you’ll help turn ideas into real results that empower Indonesians to manage their finances with confidence.

To succeed in this role, you need to bring curiosity, a genuine passion for marketing, and an eagerness to learn every day. Strong problem-solving and analytical skills will help you turn insights into action, while your attention to detail and organizational skills will keep campaigns running smoothly. Most importantly, your collaborative spirit and positive, can-do attitude will ensure you thrive as part of our team.

What You Will Do

• Define and lead the marketing campaign for liquidity and insurance products that align with business objectives and effectively address key problem statements of the business and connect to our users.
• Ensure strong campaign performance across platforms, including in-app metrics (e.g., CTR for CRM) and external engagement (%ER).
• Understand and analyze data and insight to understand what’s working and where we can do better to ensure alignment with stream-level strategies and objectives.
• Drive collaboration with teams such as CRM, Creative, Brand, and CX to ensure smooth implementation and execution for all funnels (lower to upper funnel).
• Coordinate with agencies and partners to ensure the timely delivery of campaign materials.
• Support the Marketing Lead in making sure our campaigns match business goals.

What You Will Need

• Bachelor’s degree in Business, Marketing, Communications, or a related field from a reputable university. Equivalent hands-on marketing experience are also encouraged to apply.
• 2+ years of proven experience in marketing, brand management, or product marketing, preferably with a background in consumer goods, fintech, or leading tech companies.
• Fluent in English, able to present ideas clearly, inspire confidence, and build strong relationships across levels.
• Strong track record in building and executing marketing strategies that drive brand awareness, user engagement, and business growth.
• Demonstrated ability to partner effectively with diverse teams, including Business, CRM, CX, Brand, Creative, and Research, while also being comfortable working independently.
• Skilled at using data, consumer research, and social media insights to shape strategies, evaluate performance, and identify growth opportunities.
• Thrives in a fast-paced, dynamic environment with a proactive, “can-do” mindset and a passion for continuous learning.

About the Team

Money Management plays a critical role in GoPay’s monetization strategy, with the Marketing Team responsible for generating demand by attracting high-quality users — including both consumers and key stakeholders such as drivers. The focus is on driving engagement and conversion across Liquidity, Banking, Insurance, Loans, and future products like Investment.

Our target audience is diverse and can be reached across multiple platforms, both inside and outside apps. Their financial needs are not limited to just one product but span across various offerings within the GoPay ecosystem, including GoJek Apps and Driver Swadaya Apps. Given this, the Money Management Marketing Team is committed to providing the best offers while also enhancing financial literacy among our users.

Looking ahead, we have a range of exciting new products to introduce, especially in the insurance and liquidity business.

With these developments, joining the Money Management Marketing Team offers an exciting and rewarding experience for those looking to make an impact.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.