Product Marketing

5 Months ago • 8-12 Years • Product • $195,000 PA - $220,000 PA

Job Summary

Job Description

Freed is seeking a Product Marketing professional to lead go-to-market strategy and drive product adoption. This role involves conducting market research, developing value propositions, and creating comprehensive go-to-market plans for new product launches. The Product Marketer will act as a liaison between product, marketing, and sales teams, championing the clinician's voice and ensuring marketing efforts focus on their needs. Collaboration with the marketing team to create engaging content, sales materials, case studies, and website copy is also a key responsibility. The position requires leading cross-functional teams for successful product launches, coordinating marketing campaigns, sales training, and customer support.
Must have:
  • 8-12 years in product marketing, product management, or growth marketing
  • Experience in healthcare or health-tech product marketing
  • Strong understanding of healthcare industry challenges, regulations, and audience needs
  • Self-motivated and ambitious
  • Comfortable with written communication
  • Experienced in customer research and GTM strategies
  • Compelling and compassionate story-teller
Perks:
  • Competitive salary and equity
  • Opportunity to make an immediate impact
  • Medical, dental, and vision coverage
  • Unlimited paid time off
  • Company-sponsored annual retreats

Job Details

ABOUT FREED

Doctors are overworked, burnt out, and are quitting in masses.

At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.

Our first product is an AI scribe that automates medical documentation.

Since May of 2023, we have:

With the backing of Sequoia Capital and other world-class VC’s, we are rapidly expanding our product offering. Patient-facing assistants, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians every day.

We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.

With an office in San Francisco, we embrace a hybrid schedule that brings out the best in teamwork and innovation. Our teams come together in person three days a week to collaborate, connect, and have a little fun along the way.

ABOUT THE ROLE

As the first Product Marketer at Freed, you’ll play a critical role in leading our go-to-market strategy and driving product adoption. This is a pivotal position in our growth journey, requiring a blend of storytelling vision, deep customer understanding, and hands-on execution. You'll be the bridge between our product, sales, and marketing teams, ensuring Freed reaches and resonates with our target audience.

HOW YOU’LL MAKE AN IMPACT

  • Lead market, customer, and competitive research efforts to understand market dynamics, identify target segments, and provide insights that inform product development.

  • Develop and communicate compelling value propositions that resonate with target audience segments while ensuring alignment with Freed’s mission and products.

  • Act as a bridge between product, marketing, and sales teams to facilitate cross-functional alignment and ensure cohesive go-to-market strategies and differentiated messaging.

  • Craft and execute comprehensive go-to-market plans for new product launches and existing product enhancements, including positioning, messaging, pricing, and sales enablement.

  • Champion the clinician’s voice by ensuring all marketing efforts focus on their needs and experiences, amplifying their perspectives, and highlighting the benefits Freed brings to their happiness.

  • Collaborate with the marketing team to create engaging product content, sales materials, case studies, proof points, website copy, blog posts, webinars, and more.

  • Led cross-functional teams to manage product launches successfully, coordinating marketing campaigns, sales training, and customer support efforts.

WHAT YOU'LL BRING

  • 8-12 years of experience in leading product marketing, product management, growth marketing or a combination of those, at a high-growth SaaS company.

  • Must have experience in healthcare or health-tech product marketing, with a strong understanding of industry-specific challenges, regulations, and audience needs.

  • Self-motivated, high-energy, ambitious, comfortable in written communication.

  • Experienced in customer research, segmentation and creating GTM strategies

  • Compelling and compassionate story-teller, passionate about getting to know our clinicians and identifying what would increase their happiness.

WHAT WE'LL BRING

  • Competitive salary and equity in a high-growth company

  • Opportunity to make an immediate impact

  • Medical, dental, and vision coverage

  • Unlimited paid time off

  • Company-sponsored annual retreats

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About The Company

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

New York, United States (Hybrid)

San Francisco, California, United States (Hybrid)

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