Product Marketing Manager

We are Fatshark

We are a critically acclaimed Swedish video game studio with about 190 experienced and skilled developers. We are most well-known for the Warhammer: Vermintide franchise, but have also helped develop a number of AAA titles and we launched the highly anticipated game Warhammer 40,000: Darktide.

We have grown quite a bit over the last few years, but we still embrace the same values that we started with. We want to build the best first person co-op games together, in an approachable, fun and passion-driven way.

The role

As a Product Marketing Manager at Fatshark, you thrive in highly creative and collaborative environments and will work closely with our development teams to market great games. You’re the bridge between developers and marketing, helping everyone work together as one.

Working with the product and marketing teams, you’ll create marketing plans for Darktide that connect both with new and existing players. You know Warhammer 40,000 and Darktide, and understand what makes our players love the game.

You’ll do more than just build plans; you’ll coordinate marketers on ongoing campaign tasks, and shoulder some of the execution yourself. You’re passionate about gaming and comfortable with both big-picture strategy and hands-on tasks (like updating storefront capsules or the in-game newsfeed) supporting fellow developers and marketers alike.

Join our small, supportive marketing team where we work together on everything and make a real impact on the Darktide experience.

In this role, you’ll be focused on Warhammer 40,000: Darktide and be responsible for a significant marketing budget, working closely with the Head of Marketing as well as the Directors and Executive Producer on the game.

What you'll do

• Lead product marketing strategies, campaign building, execution, optimization, and measurement across assigned titles
• Partner closely with the dev team to define marketing strategy, USPs and player promise
• Create go-to-market plans in close collaboration with the marketing team
• Collaborate with the Executive Producer, Art Director, Cinematics Director, and the rest of the marketing team on key marketing assets and branding initiatives
• Coordinate the marketing team’s progress on tasks and key deliverables through Jira
• Understand the target audience, and share insights with internal teams about what motivates our players to play Darktide
• Serve as a product marketing expert with in-depth knowledge of Darktide
• Continuously work on optimizing conversion activities to drive player and business KPIs
• Identify market trends and key opportunities for innovation
• Manage the in-game newsfeed, storefront capsules, and store descriptions
• Help craft press releases and announcement posts for the brand
• Liaise with external partners from building relationships with platform partners and Games Workshop
• Validate and approve external and internal assets before deployment, together with the Cinematics Director and Licensors

Required qualifications

• 3-5+ years in product marketing and/or similar experience
• Gaming industry experience
• Knowledge of Darktide, Warhammer 40,000, and/or working with IPs
• Ability to work in a highly collaborative and creativity-led environment
• Adept at managing key internal and external partnerships
• Good presentation skills - comfortable with presenting to key stakeholders
• Result-oriented and self-sufficient with strong organizational skills
• Excellent English communication skills, both written and verbal
• Located in Stockholm, or willing to relocate to Stockholm

What we offer

• A playful, friendly and inclusive workplace
• Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks/days
• Regulated flex time and paid overtime
• Occupational pension
• Health benefits and health check ups
• Bonus program
• Relocation package for international talent
• Parties, social events and team-building activities

• Dog-friendly office located in central Stockholm

Application details

We have a policy of working 4 days in the office per week, with 1 day optional to work from home. The onboarding is being done fully in the office.

We look forward to reviewing applications and will be interviewing candidates continuously until the position has been filled.

Location: Stockholm (on-site)

Start: ASAP 2025

Form of Employment: Permanent, full-time

Why Fatshark?

• ### Building worlds

Hands-on production environment with an emphasis on cooperative and multiplayer games

• ### Great atmosphere

A fun, friendly and inclusive work environment

• ### Keep on growing

Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks

• ### Work-life balance

Regulated flex time, paid overtime and minimum crunch policy

• ### Hack Weeks

At the end of each quarter, we have a week dedicated to hack projects. Kick off the day with a team breakfast, deep dive into learning something new and team up with colleagues to realize that bizarre game feature

• ### Additional Benefits

We offer occupational pension, a generous bonus policy, annual health checkups & healthcare allowance and more

Who are we?

When we put Fatshark to sea in 2007, we wanted to create a place where talented people would come together and create awesome games. We did, and Fatshark is today a studio and publisher where great ideas spawn and reach the hands of countless players.

Equally important to us, we’ve never lost the joy that goes into creating great games. Over the years, we have created a habitat in which all kinds of fatsharks can thrive.

Cooperation is key

At Fatshark, we develop and publish cooperative games, where people come together to have fun and solve problems together. In a Fatshark game, you are given the freedom to succeed or fail trying as a group. And that's exactly the way we like it. Through teamwork in our games and in our studio, 1+1=3.