Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)

• Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions.
• Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis.
• Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions.
• Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators.
• Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to our target prospects.
• Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral.
• Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sona and within partner GTM teams.
• Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences.
• Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns.

• Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space.
• Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment.
• Proven track record in launch management and go-to-market team enablement for technical products.
• Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions.
• Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs.
• Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills.
• Deep technical understanding and passion for software products and the underlying technology.
• Hands-on ability to build and deliver compelling technical solution demonstrations. 
• Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers. 
• Adaptability and flexibility working in a dynamic space with Agile principles. 
• A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment. 
• A team player with a can-do attitude who actively shares knowledge to elevate the team.
• Exceptional communication skills with fluency in English, both written and spoken.

• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!). 
• Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains. 
• We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
• We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
• As the leader in our field, our products and services are as strong as our internal team members.
• We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

• Flexible comprehensive employee benefit package that is 90% paid by the company.
• We encourage usage of our robust time-off allocations.
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.  
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

We Value Diversity, Equity, and Inclusion: