Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)

Sonar Source

5+ Years | Austin, Texas, United States (On Site) | Full Time | 6 months ago

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Job Summary

Sonar is seeking a Product Marketing Manager to drive the success of its market-defining solutions through go-to-market strategies, content creation, and ecosystem partnerships. This strategic role will involve creating narratives and positioning that highlight the value of Sonar's products. You will collaborate with cross-functional teams on content and product launches, own go-to-market initiatives with select partners in the DevOps ecosystem, and contribute to impactful messaging, sales enablement, and strategic content creation. The role requires developing and executing a comprehensive content strategy, leading cross-functional go-to-market product launch deliverables, designing advanced sales enablement programs, conducting competitive analysis, and building Sonar's leadership through partnerships.

Must Have

5+ years of Product Marketing experience in Developer tools/DevOps
Demonstrated success with sales enablement
Proven track record in launch management
Experience with building go-to-market plans
Strong presentation and storytelling skills
Deep technical understanding of software products
Excellent communication skills in English
Team player with a can-do attitude

Good to Have

Experience preparing and delivering impactful technical talks
Ability to build and deliver compelling technical solution demonstrations
Extensive experience in programming and DevOps
Adaptability and flexibility in a dynamic space
Hunger to learn new technologies

Perks & Benefits

Flexible comprehensive employee benefit package (90% paid by company)
Robust time-off allocations
401(k) plan with 4% match
Generous discretionary Company Growth Bonus
Fully paid parking in downtown Austin, Texas
Global workforce
Annual global kick-off events
Dynamic work culture valuing respect, kindness, and the right to fail

Job Description

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have:

Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market strategies, compelling content, and key ecosystem partnerships. The product marketing function is very strategic to the company’s growth, and you will be at the center of it all, specifically driving market impact by creating narratives and positioning that demonstrate the value of our suite of products to customers and prospects.

You’ll work closely with product management, sales, services, demand generation, and other cross-functional teams to create and continually optimize content and product launches based on ecosystem needs and market feedback. This role will also own and drive strategic go-to-market initiatives with select partners in the DevOps ecosystem, in concert with our product and ecosystem teams. You'll join a dynamic team that's driving our market presence forward through impactful messaging, effective sales enablement, and strategic content creation.

What You Will Do Daily:

Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions.
Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis.
Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions.
Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators.
Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to our target prospects.
Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral.
Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sona and within partner GTM teams.
Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences.
Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns.

The Experience You Will Need:

Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space.
Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment.
Proven track record in launch management and go-to-market team enablement for technical products.
Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions.
Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs.
Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills.
Deep technical understanding and passion for software products and the underlying technology.
Hands-on ability to build and deliver compelling technical solution demonstrations.
Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers.
Adaptability and flexibility working in a dynamic space with Agile principles.
A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment.
A team player with a can-do attitude who actively shares knowledge to elevate the team.
Exceptional communication skills with fluency in English, both written and spoken.

Why You Will Love It Here:

Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
As the leader in our field, our products and services are as strong as our internal team members.
We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar:

Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Global workforce with employees in 20+ countries representing 35+ unique nationalities.
We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.l

Applications that are submitted through agencies or third party recruiters will not be considered.

8 Skills Required For This Role

Cross Functional Communication Team Player Content Strategy Storytelling Product Launch Market Research Agile Development

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