Product Marketing Manager, Sales Product

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We’re seeking a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales This role is ideal for someone who thrives at the intersection of sales enablement, product strategy, and customer storytelling. 

You’ll play a critical role increasing sales, retention, improving product messaging, and driving deeper adoption among sales personas—specifically Account Executives, SDRs, and Account Managers. Additionally, you’ll be a key partner to Product Management, Sales, Customer Success, and Enablement in shaping how we deliver value to revenue teams.

The base compensation range for this position for candidates in the SF Bay Area is: $120,000 - $150,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

What you’ll be doing:

• Persona-led Positioning & Messaging
  Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
• Go-to-Market Execution
  Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
• Sales Enablement & Content
  Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.
• Use Case Development
  Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.
• Customer & Market Research
  Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.
• Cross-functional Alignment
  Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.

What we’re looking for:

• 3-5 years of B2B software experience
• Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS).
• Experience working with product and sales teams to translate features into value.
• Ability to lead product launches, sales enablement, and persona campaigns.
• Excellent written and verbal communication with storytelling skills.
• Data-driven and action-oriented.
• Bachelor's degree in marketing, business, or related field.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.