Program Manager, Field Enablement

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Program Manager, Field Enablement (Enablement Tools & Systems)

An overview of this role

As an individual contributor reporting to the Director of Field Enablement Operations, you will be responsible for strategizing and programatizing the tools used by the Field Enablement team to conduct enablement activities and improve seller efficiency. You will own the enablement use case for these tools, working across the Enablement team and with key stakeholders to understand evolving business needs and create a comprehensive strategy for how the various enablement tools in our tool stack can help meet those needs.

In this role, you will serve as the technology expert for the Field Enablement organization, ensuring that our tools are aligned with business objectives, optimized for user experience, and delivering measurable return on investment. You will drive tool adoption and interoperability, generate and analyze usage data to inform strategy, and work cross-functionally to ensure our enablement technology ecosystem supports the success of our Field teams in achieving customer outcomes and revenue growth.

If you are passionate about connecting technology solutions to business challenges, have experience with enablement tools, and thrive in a fast-paced, collaborative environment where you can make a significant impact across the organization, apply today.

What you'll do

• Own and drive the enablement technology strategy, including evaluation, implementation, optimization, and ROI measurement for key tools like Highspot, Gong, Spekit, and Replicate Labs
• Develop comprehensive enablement plans for tools within your remit, focusing on driving adoption, interoperability, reporting, implementing new features/use cases, and supporting launches of new enablement tools
• Establish user strategy & workflows by functional groups within the Field organization to optimize user experience and tool effectiveness
• Identify gaps in processes, integrations, and automation, improving functionality and recommending new programs and approaches based on your understanding of business needs
• Collaborate cross-functionally with stakeholders from Field Leadership, Revenue Strategy & Operations, Product, Marketing, and other teams to ensure enablement tools support key business initiatives and GTM programs
• Use tool analytics to extract actionable insights to continuously refine enablement strategies, identify emerging business indicators, and demonstrate business impact
• Create and implement reporting and dashboards that focus on improving efficiency and measuring effectiveness and productivity of enablement activities
• Document best practices and create knowledge repositories in Highspot to support user adoption and effective tool utilization

Oversee tool governance responsibilities and demonstrate high process and operational excellence, including content governance and tool and user hygiene, especially in Highspot

• Serve as the internal champion for enablement tools, ensuring roadmaps leverage appropriate functionality to support business objectives
• Partner with the Revenue Tech Stack & Systems team, which manages vendor relationships, procurement processes, and renewals, serving as the business owner and advocate for enablement use cases
• Partner with Field Enablement teams to ensure tools support program goals, enhance the delivery of enablement content and training
• Monitor and report on key metrics including tool adoption, usage patterns, and return on investment

What you'll bring

• Experience in either a sales role or sales enablement role, preferably in SaaS 
• Knowledge of and experience with enablement tools such as Highspot, Gong, Spekit, Replicate Labs or similar platforms
• Strong understanding of how systems interconnect to integrate data between platforms
• Ability to analyze tool usage data and extract meaningful insights to drive strategy
• Demonstrated skill in managing multiple projects and priorities simultaneously
• Experience working cross-functionally with various stakeholders and building effective relationships
• Excellent communication skills with the ability to translate complex technical concepts for diverse audiences
• Strategic mindset with the ability to connect technology solutions to business challenges
• Process-oriented approach with strong attention to detail
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Track record of accomplishing responsibilities with minimal direction or oversight
• Understanding of sales enablement concepts, practices, and procedures
• Interest in GitLab and alignment with our values

How GitLab will support you

The GitLab Field Enablement team exists to inspire our field and partners to achieve high levels of success through the acquisition and application of knowledge, skills and behaviors - at scale - that improve productivity and accelerate customer outcomes & growth. We have a lot of fun doing this!

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget
• Parental leave
• Home office support

Thanks to our Transparency value, you can learn more about our Field Enablement strategy and programs on our Field Enablement Team Handbook page.

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

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