Region Users Associate
Job Summary
Job Description
This role supports user growth strategy in the respective Region by utilizing data-driven insights, monitoring local initiative execution, analyzing market trends, and managing regional budgets. The position ensures alignment with key stakeholders across Regions and HQ. Responsibilities include assisting in the development of campaign strategies according to business goals, creating content for social media campaigns via KOL and community strategy, and monitoring campaign implementation across various marketing channels. The role also involves monitoring and analyzing market trends and competitor strategies, and collaborating with stakeholders to ensure local initiatives align with regional and HQ strategies.
Must have:
- At least 3 years of experience in Marketing/Digital Marketing
- Good understanding of local market knowledge
- Strong analytical and planning skills
- Good communication and presentation skills
- Excellent problem-solving skills
- Good collaboration with compassion and proactiveness
- Agile and fast thinking and execution
Good to have:
- Exposure to working at a top global FMCG/ Technology company
8 skills required
Job Details
About the Role
This role supports user growth strategy in respective Region by using data-driven insights, monitors local initiative execution, analyzes market trends, manages regional budgets, and ensures alignment with key stakeholders across Regions and HQ.
What you will do:
- Assist in the development of campaign strategies according to the business goal.
- Creating content for social media campaigns, through KOL & community strategy.
- Monitor campaign implementation, including marketing channel management (such as in apps assets, social media, OOH, and WA Blast) and production of marketing materials.
- Monitor and analyze market trends and competitor strategies.
- Collaborate with key stakeholders (Area Senior Manager, Region User Growth Team, and HQ Team) to monitor local initiatives execution with Region and HQ strategies.
What you will need:
- At least 3 years of working experience in Marketing/Digital Marketing;
- Good understanding of local market knowledge especially managed area;
- Strong analytical and planning skills;
- Good communication and presentation skills;
- Excellent problem-solving skill with the ability to play it well independently and in a team;
- Good collaboration with compassion and proactiveness;
- Agile and fast in thinking and execution;
- Having exposure to working at a top global FMCG/ Technology company would be a plus point.
About the Team
Region User Growth team plays a critical role in driving sustainable and scalable user growth across all areas within the region, especially Jabodetabek. We work closely with Area teams, Regional Operations, and HQ counterparts to design, implement, and monitor localized growth strategies tailored to diverse market dynamics. Our team leverages data, market insights, and cross-functional collaboration to solve complex challenges, improve user acquisition and retention, and ensure alignment with company-wide growth objectives. We foster a culture of innovation, agility, and continuous learning to deliver impactful results on the ground.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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