Sales Planner

4 Months ago • 1-3 Years • Sales

Job Summary

Job Description

The Sales Planner will work in partnership with the Sales team to understand client objectives and needs. They will also develop a strong understanding of WebMD media products and assist the Sales team with RFPs and client-facing decks. Other responsibilities include planning and reserving media, obtaining creative/3rd party tags, developing internal relationships and effectively communicating program details to internal operation teams, providing ongoing campaign management to ensure revenue is maximized, and performing analysis & optimizations to ensure the proper delivery of contracted goals/program pacing and reporting.
Must have:
  • Bachelor's degree or 7 years’ experience
  • Ability to multi-task under pressure
  • Understanding of third-party advertising tags
  • Proactive, results-oriented with strong customer service skills
  • 1-3 years’ experience in media planning
  • Proficiency in Microsoft excel
  • Knowledgeable of digital advertising trends
Good to have:
  • Salesforce, DART, Sizmek, Prisma experience

Job Details

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:
  • Work in partnership with the Sales team to understand client objectives and needs
  • Develop strong understanding of WebMD media products
  • Assist Sales team with RFPs and client facing decks
  • Plan and reserve media
  • Obtain creative/3rd party tags
  • Develop internal relationships and effectively communicate program details to internal operation teams
  • Provide ongoing campaign management to ensure revenue is maximized
  • Analysis & perform optimizations
  • Proper delivery of contracted goals/ program pacing and reporting
Qualifications:
  • Bachelor’s degree or 7 years’ experience
  • Ability to multi-task and function well under pressure and tight delivery timeframes
  • Understanding of third-party advertising tags and reporting
  • Proactive, results-oriented with strong customer service skills
  • 1-3 years’ experience in agency or publisher environment with media planning responsibilities
  • Proficiency in Microsoft excel
  • Knowledgeable of the latest digital advertising trends and online media
  • Salesforce, DART, Sizmek, Prisma experience a plus

 

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About The Company

The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.

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