Salesforce Systems Analyst (Prospect to Lead)

1 Month ago • All levels

Job Summary

Job Description

This role is for a Salesforce Systems Analyst focused on the prospect-to-lead journey. The analyst will own and drive the design, development, and optimization of this process across sales systems. Responsibilities include leading strategic initiatives, maintaining system architecture documentation, collaborating with global technical teams and business stakeholders, and evaluating/integrating third-party tools like Salesforce. The role also involves overseeing solution testing and User Acceptance Testing (UAT). The ideal candidate will have deep expertise in Salesforce, hands-on experience with lead routing tools, and proficiency in building Salesforce components like Validation Rules and Flows. Strong project management, analytical, and documentation skills are essential, along with experience in Agile environments.
Must have:
  • Deep Salesforce expertise
  • Hands-on experience with lead routing tools
  • Build Validation Rules, Flows, Custom Objects
  • Lead complex cross-functional projects
  • Strong analytical and documentation skills
  • Experience in Agile environments
Good to have:
  • Salesforce Business Analyst certification
  • Salesforce Advanced Administrator certification
  • Marketing automation platform certifications
Perks:
  • Equity packages
  • Health benefits plans
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy
  • Annual Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

Join the team redefining how the world experiences design.

Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations. You have a choice in where and how you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

 

What you’d be doing in this role

As Canva scales change continues to be part of our DNA - and we like to think that's all part of the fun. This list gives you a flavour of the type of work you'll be doing when you start — though it will likely evolve over time.

At the moment, this role is focused on:

  • Owning and driving the end-to-end design, development, and optimization of the prospect-to-lead journey across sales systems.
  • Leading strategic initiatives and programs, ensuring timely delivery, alignment with business objectives, and measurable impact.
  • Managing and maintaining clear, up-to-date system architecture documentation, incorporating feedback from business stakeholders and adapting as needs evolve.
  • Collaborating cross-functionally with global technical teams, IT system owners, and business stakeholders to deliver scalable, efficient solutions.
  • Evaluating, implementing, and integrating third-party and SaaS tools (e.g., Salesforce and adjacent technologies) to enhance the sales automation ecosystem.
  • Overseeing thorough solution testing, including quality assurance and facilitating User Acceptance Testing (UAT) with key partners, ensuring reliable deployment.

You're probably a match if you have

  • Deep expertise in Salesforce, including platform capabilities, architecture, and best-practice configuration for enterprise environments.
  • Proven hands-on experience designing and implementing lead routing logic using tools like LeanData, along with strong technical expertise in building Validation Rules, Flows, and Custom Objects on the Salesforce platform.
  • Proven ability to lead complex, cross-functional projects, working closely with stakeholders from marketing, sales, IT, and engineering.
  • Strong analytical and documentation skills, including process mapping, crafting user stories, and managing stakeholder requirements.
  • Experience working in Agile environments, with a collaborative mindset and a track record of partnering with technical development teams.
  • Relevant certifications such as Salesforce Business Analyst, Advanced Administrator, or certifications in marketing automation platforms are a strong plus.


About the team

You’ll be part of the GTM Operations team within the Sales & Success Supergroup, where we empower our global go-to-market teams to succeed with reliable systems, insights, and support. We’re passionate about building infrastructure that unlocks Canva’s growth and user love at scale.

 

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and support you personally

Check out lifeatcanva.com for more info.

 

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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