Senior Associate - Copywriter
11 Months ago • 2-4 Years
Marketing
About us:
Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.
Our businesses:
With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.
A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.
Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.
Job Overview:
As a Content Writer with the Marketing and Communications team of HDW, you will be
required to showcase creativity integrated with a thorough understanding of core business KPIs and Consumer Behavior.
Key Responsibilities
- Content Creation: Write, edit and proofread content created with the objective of improving CTRs and Conversion rate. Content to be created for channels like Push
- Notifications, In-app banners, Social Media, Performance Ads, Emailers and RCS.
- Stakeholder Management: Work with Product, Brand, Strategy and Execution teams to drive improved business metrics through right communication sent at the right time
- Ownership of Communications: Take the overall responsibility from briefing, copywriting, approvals and performance analysis. The objective is to ensure that quality communications are delivered within strict timelines
- Communications Performance Analysis: Work with Data Analysts to understand key learnings. Ensure that learnings are incorporated in the communications on an ongoing basis to deliver improved KPIs
- Research and Innovation: Take initiatives to get a thorough understanding of the various programs, customer segments, competitor initiatives and industry trends to improve the copies delivered
Qualifications
- Bachelors/Masters in English, Political Science, History, Sociology, Mass Communications or Marketing Courses from Top Tier Universities such as Delhi University, Christ University, Sophia College, Jadavpur University, Indian Institute of Mass Communication, Asian College of Journalism, St. Xaviers College, Xaviers Institute of Communications, Ashoka University
- A demonstrated Experience in improving business KPIs through Communications
- 2-4 years of experience in marketing communications with a brand catering to Tier 2 segments or with a Marketing Agency
- Demonstrated experience in working with various stakeholders to deliver output within tight timelines
Why Join Us:
● Pioneering Legacy: Join a leading company in the real money gaming industry with an 18-year history. For the past decade, we have consistently achieved net profitability, boasting an average annual profit growth of 30%.
● Collaborative Innovation: Work in an environment that values creativity, collaboration, and excellence.
● Career Growth: Enjoy opportunities for career advancement and professional development in our rapidly expanding company.
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