Senior Associate, Media Activation
Job Summary
Job Description
The Senior Associate, Media Activation role at iProspect involves planning, creating, and optimizing digital media across various channels. Responsibilities include campaign planning, budget management, performance analysis, and reporting. The role requires a strong understanding of digital advertising, particularly in sponsored products and display ads. This hybrid position requires on-site presence 3 days a week and involves working with different platforms and ad servers. The candidate will work in a startup environment.
Must have:
- 1+ years in digital planning/buying role
- Experience with SPA SSPs, DSPs and Social Platforms
- Comfortable working in a startup environment
- Proficient in MS Office suite, especially Excel
- Keen trouble-shooting and attention to detail
Perks:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
3 skills required
Job Details
Job Description:
This is a hybrid opportunity, open to anyone in the Grand Rapids area available to commute onsite 3 days a week.
The Media Services teams will plan and serve Sponsored Products as well as digital display (or "banner") ads across the web, mobile devices, video content (i.e. YouTube) social media networks (i.e. Facebook). The purchasing of ad space is managed through Demand Side and Social Media Platforms, where as the Senior Associate, you will control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with digital display ads make them a powerful way for companies to reach potential customers. Senior Associates, Media Activation at iProspect focus on the planning, creation, and optimization of digital media across different channels. You will create dynamic advertising strategies by combining your strengths in planning, analysis, and creativity to reach clients' goals. You will report to an Activation Manager within the team, and will not have any managerial responsibilities.
Responsibilities:
- Organize and be responsible for campaign planning, set-up and management for sponsored product ads
- Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
- Maintain awareness of new marketing platforms
- Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
- Analyze campaign performance and provide optimization recommendations
- Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights
Qualifications:
- Bachelor's degree in a quantitative, marketing, or related discipline
- 1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
- Experience working in SPA SSPs (especially Criteo, Amazon and or CitrusAds), DSPs (especially DV360 or TTD) and Social Platforms (Facebook and Pinterest), and ad servers (especially CM360)
- Comfortable working in a startup environment with changing workflows
- Be able to explain complicated concepts to others
- Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
- Keen trouble-shooting abilities; high level of accuracy and attention to detail
- Shopper, CPG or retail media planning experience
The annual salary range for this position is $51,000 -$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-AD2
#LI-Hybrid
This is a hybrid remote/in-office role.
Location:
USA – Remote – Michigan – Eastern TimeBrand:
IprospectTime Type:
Full timeContract Type:
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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