Senior Consumer Insight Analyst
Job Summary
Job Description
The Senior Consumer Insight Analyst will transform data into actionable insights for Merkle Italy in the Milan office. They will explore research techniques to help clients understand market opportunities, consumer trends, and purchase journeys. Responsibilities include managing research project implementations, extracting insights, supporting researchers, and delivering significant improvements for clients. The role involves data collection, analysis, and report drafting. It requires strong analytical, storytelling, and teamwork skills, with the ability to manage multiple projects and think creatively.
Must have:
- University degree in Communication or Economics.
- Good knowledge of English and Excel/PowerPoint.
- Accuracy, precision, and attention to detail.
- Data analysis skills and storytelling skills.
- Ability to work in a team and on multiple projects.
3 skills required
Job Details
Job Description:
We are looking for a Senior Consumer Insight Analyst who will learn how to transform data into actionable insights for Merkle Italy in our Milan office. You will be exploring a variety of research techniques aimed to help clients to understand market opportunities, consumer trends and purchase journeys, in order to take actionable decisions and build effective insight-led campaigns and messaging. A great opportunity to work in a very dynamic and heterogeneous team, connected with all the specialists of the dentsu family.
KEY RESPONSABILITIES
Leveraging on quantitative and qualitative research capabilities to manage research projects implementations (questionnaire finalization & testing, providers management, data collection, cleaning, coding and analysis, report drafting)
Extracting the relevant insights and supporting other Researchers turning them into a storytelling
Support the Team in all project delivery phases to meet the expectations and requirements of internal and external customers
Unlock the power of data delivering significant improvements in growth, efficiency, and effectiveness for our clients
DESIRED SKILLS AND EXPERIENCE
University degree in Communication / Economics or relevant studies
Good knowledge of English
Good knowledge of Excel, Power Point
Accuracy, precision, attention to details
Storytelling skills
Data analysis skills
Able to work in team
Able to work on multiple projects simultaneously
Open-minded and lateral thinking
Proactivity and curiosity
Positive attitude
Location:
MilanBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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