Senior Content Marketeer

Are you creative, strategic, and skilled at conveying complex ideas in clear, engaging content? As a Content Marketer, you work at the intersection of branding, storytelling, and product marketing. You ensure that our product brands – especially InView – stand out and remain recognizable to our target audience.

You primarily focus on content in the awareness phase: you help the market get to know and trust our products. You work closely with colleagues such as the go-to-market marketer, digital marketer, and campaign marketer. Together, you form the foundation of our brand and product communication.

What will you do?

Translate strategy into impactful content

You translate the company strategy and innovation roadmap into creative campaigns and content that strengthen our market reputation. You liaise with internal experts and manage external agencies and copywriters.

Firmly establish InView

You build a strong positioning for the InView product brand by:

• developing brand storylines and sales pitches,
• contributing to ABM initiatives,
• translating market trends into content and sales support,
• and creating buy-in among internal stakeholders.

Monitor brand consistency

You manage and improve the InView playbook, develop value propositions based on the roadmap, and ensure clear messaging from brand to module. This way, all teams maintain a consistent line in communication, both visually and in content.

Devise, plan, and create content

• You set up a content calendar and identify opportunities based on trends and data.
• You develop content together with other marketers or through external partners.
• You monitor the quality and consistency of all communications, aligned with our branding and strategy.

What do you bring?

• HBO/WO (higher professional education/university) level of thinking and working in Marketing, Communication, Journalism, or Business Administration.
• At least 3 years of experience in content marketing (preferably B2B).
• Experience with managing agencies and copywriters.
• Strategic insight, creative mind, and attention to detail.
• Strong stakeholder management skills.
• You work structured, are tech-savvy, and familiar with tools like GenAI.