Senior Data Analyst (Marketing performance & User Acquisition)

We’re looking for passionate professionals to join our team, make a real impact, and contribute to something truly meaningful. Let’s build the future of education together! 🚀

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Lingokids is on a mission to help families raise amazing kids through Playlearning™. Ready to join us on this exciting journey? 🚀

Lingokids is a global leader in educational technology, helping over 160 million families worldwide raise amazing kids through Playlearning™—our unique approach that blends education with play. Our mission is to empower children with modern learning experiences, combining educational subjects with essential life skills to help them grow into confident, conscious, and resilient lifelong learners.

Beyond our award-winning app, we’ve built a multi-platform educational universe, including our “Baby Bot” and “Baby Bot’s Backyard Tales” shows, Podcasts, and Music Publishing. Our content, developed in collaboration with top education experts and Oxford Press University, ensures an engaging, high-quality learning experience in a safe, ad-free environment. This dedication to excellence has earned Lingokids multiple industry awards across app, podcast, and video categories, including Best Original Learning App by Kidscreen Awards, National Parenting Product Awards by NAPPA Awards, and Best Parenting Product by Good Housekeeping, among many others!

We’re looking for a Senior/Principal Data Analyst who thrives in fast-paced environments, is comfortable making decisions with imperfect data, and is passionate about driving growth through actionable insights. This role is perfect for someone who enjoys diving into the "why" behind the numbers. You’ll own deep-dive channel & publisher analytics, drive real understanding of what works and doesn’t, and build self-serve tools that push a data-literate growth team from “good” to “world-class.” Working within a Data Scientists, Data Engineers and Analysts team, you will collaborate closely with stakeholders such as the CMO and Director of User Acquisition.

If you want to be part of a team that's redefining the future of education, we’d love to hear from you!

What you’ll do

• Predictive Modeling & Scoring: Build Python/DBT pipelines that predict user value on day-0 signals, enabling smarter bidding and budget shifts.
• Channel & Publisher Analytics: Develop statistical models and granular ROI frameworks to surface high-performing channels, publishers, creatives, and audiences; then recommend budget reallocations to maximize returns.
• Performance Deep Dives: Use advanced analytics (not just dashboards) to diagnose what’s driving marketing outcomes, and design experiments or optimizations to give advice on what needs to change.
• Data Products & Self-Serve Tools: Architect data pipelines, dynamic reports, and notebooks that empower marketing stakeholders to make data-driven decisions.
• Strategic Storytelling: Translate complex model outputs into crisp, visual narratives for leadership, fueling weekly Growth Council decisions.

What you’ll bring

Must:

• Toolkit of analytical techniques (SQL, Python or R) to build insight and give recommendations - Expert SQL is a must, good knowledge of Looker is a plus.
• Strategic Mindset: Ability to interpret data and provide strategic recommendations, especially when data is incomplete or ambiguous.
• Can work through the E2E cycle: Business problem definition, data extraction, analysis, interpretation and summarizing data through presentations and visualizations. Also whenever needed, able to improve data pipeline, creating tools,
• Proven working experience in mobile app and/or subscription model
• Hands on experience working at a fast pace working in a startup environment with data savvy stakeholders
• Hands-on with mobile UA data (SKAdNetwork, MMP postbacks, or Amplitude event streams). Proven media-mix or publisher-level optimization.
• Able to build a comprehensive marketing understanding: spend, efficiency, incrementally and attribution.

Nice to:

• Experience in working with third party providers
• Experience in designing and analyzing experiments
• Gaming, and specifically Adnetworks data experience would be a big plus

English is a must: We’re a multicultural team providing a service in English, so while certifications aren’t necessary, fluency is essential. As a fully remote company, clear and effective spoken and written communication—especially in asynchronous, long-form formats—is key to collaborating successfully.

Life at Lingokids

• 📚 Career Growth: Your growth drives our success! We invest in your development up to €2,000 per year for books, conferences, and training—so you can keep learning and growing with us.
• 🏡 Remote-Friendly: Work from where you’re most productive—home or our offices in Madrid, Málaga, or Barcelona—anywhere within a 2-hour difference from Spain (GMT+1). The choice is yours!
• 📈 Stock Options: Your contribution matters! You'll receive stock options, giving you the opportunity to own part of the company and share in its success.
• **🖥 Home Office Setup: Create your ideal workspace with a €400 allowance for setup and €35/month** for remote work expenses—because comfort fuels creativity!
• **🍲 Meal Allowances: Get €60/month** on your Cobee card to enjoy meals at restaurants or food delivery—good food makes everything better!
• **💳 Flexible Compensation: Manage your meal, transport and childcare expenses easily with Cobee**, integrating them directly into your payroll.
• **🩺 Health Insurance: Access private health coverage** at exclusive rates through Adeslas, seamlessly deducted from your payroll—quality care made simple.
• 💬 Language Lessons: Learning never stops! Enjoy free language classes in Spanish and English, to sharpen your skills and stay connected in a global team.
• 🌍 Visa Sponsorship: If you need a visa to work in the EU, we’ll handle the process and cover the costs to make your transition seamless.
• 🎉 Company events: Yes! We’re a fully remote team spread across different countries, but we love getting together from time to time in different corners of Spain, for team gatherings and recharging at our amazing offsites!

Passion matters more than perfection

Didn’t check every box for this role? No worries! We’re looking for passionate, driven individuals who believe in our mission. If that sounds like you, we’d still love to hear from you!

Diversity, Equity, and Inclusion

At Lingokids, diversity isn’t just a checkbox—it’s at the heart of everything we do. Just like we teach kids to embrace differences, we celebrate them in our team, knowing that the best ideas come from unique perspectives. We’re all about creating a space where everyone feels valued, heard, and empowered to be their authentic selves. No matter your background, identity, or story, if you’re passionate about making a difference in education, we want you here.

Our culture

Playworking:

We work hard and playwork™ even harder! Learning through play and having fun is also the mantra of Lingokids behind the scenes.

Creative leadership:

Lingokids members work in interdisciplinary teams with a long-term goal designed to feel like a mini-startup where everyone must perform creative leadership. All members are responsible for proposing solutions to problems, and nobody is expected to come up with all the ideas while the rest are just developing them.

We know nothing:

At Lingokids we are humble and one of our mottos is “I know nothing”. But knowing is our passion so we are always finding creative ways to increase our wisdom. That continuous race for perfecting our knowledge brought us where we are. That and that we are fast getting that knowledge.

About Lingokids

We’re the playlearning™ app for more than 100 million families worldwide.

By learning through play, your child will develop skills like creativity, collaboration, critical thinking, and communication.

Join the adventure!