Senior Digital Performance Specialist

1 Year ago β€’ All levels

Job Summary

Job Description

The Senior Digital Performance Specialist will manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI. They will analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract insights and identify areas for improvement. They will conduct market research and competitor analysis to stay informed about industry trends. The specialist will strategically assess campaign progress, make data-driven optimizations, identify opportunities to increase campaign exposure, and collaborate with cross-functional teams.

Job Details

Job Description:
  • Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
  • Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
  • Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
  • Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
  • Identify and capitalize on opportunities to increase campaign exposure and reach for new campaigns.
  • Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

Location:

Hong Kong

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

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About The Company

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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