Senior Digital Performance Specialist

• Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
• Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
• Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
• Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
• Identify and capitalize on opportunities to increase campaign exposure and reach for new campaigns.
• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

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