Job Description
The Senior Digital Performance Specialist will manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI. They will analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract insights and identify areas for improvement. They will conduct market research and competitor analysis to stay informed about industry trends. The specialist will strategically assess campaign progress, make data-driven optimizations, identify opportunities to increase campaign exposure, and collaborate with cross-functional teams.
Job Description:
- Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
- Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
- Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
- Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
- Identify and capitalize on opportunities to increase campaign exposure and reach for new campaigns.
- Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.
Location:
Hong KongBrand:
IprospectTime Type:
Full timeContract Type:
PermanentSet alerts for new jobs by Dentsu
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