Senior Director, Marketing and Business Development, China

2 Months ago • 8-10 Years • Business Development

Job Summary

Job Description

As a Senior Director, Marketing & Business Development, you will develop comprehensive project marketing plans to enhance music performance across all streaming platforms and shape the overall digital creative vision for Liquid State's artists. You will be a key member of the core team, responsible for music releases, artist branding, content creation, and business development. This role will lead the China marketing team, drive streaming market shares, and foster new business and artist development. This includes overseeing marketing campaigns, managing budgets, building relationships with partners, and identifying licensing opportunities. The role also involves leading and mentoring the China marketing team.
Must have:
  • 8-10 years of experience in music labels in Mainland China.
  • Native Mandarin speaking, advanced professional English skills.
  • Good understanding of the music business in mainland China.
  • Experience with music promotional campaigns on Douyin is required.
  • Excellent communication skills for meetings and presentations.
  • A leader and a team player, experience leading a team.
Good to have:
  • Artist management experience is a plus.
  • Experience with living or working abroad is a plus.
  • Well-versed in developing local artists.
  • Social media savvy (Douyin, Kuaishou, Tiktok, etc.).
Perks:
  • Opportunity to channel your passion every day.
  • Modern office environment.
  • Investment in professional growth and development.
  • Platform to accelerate progress and create what happens next.
  • Opportunity to contribute to social impact initiatives.
  • Excellent benefits like private medical cover, generous pension, etc.

Job Details

As a Senior Director, Marketing & Business Development, you are to develop full scope project marketing plans to drive music performance across all streaming platforms and an overall digital creative vision for Liquid State’s artists. You will be part of the core team responsible for the overall development of music releases, artist branding, content creation, and business development. This position will lead the China marketing team, as well as driving the streaming market shares, new business and artists development.  

What you'll do:

  • Lead and oversee all the active music release projects with the China’s marketing team, provide campaign feedback and guidance to the marketing team.
  • Plan the development strategy for all the 360 artists under the label, in alignment with the creative team.
  • Build and maintain a strong relationship with all the DSP and media partners, initiate the exclusive partnerships or campaigns for the label.
  • Discover TV and show opportunities for label’s artists.
  • Drive new business development, responsible for increasing the annual business revenue. Build close relationship with brands, TV, gaming partners, publishers and show promoters for new business opportunities.
  • Maintain a strong relationship with label’s represented international artists, develop localized marketing strategy for promoting them in the market.
  • Lead the GC marketing budget, and oversee the effectiveness of the all the paid campaigns.
  • Work with local and international A&R teams to discover potential song releases for the market.
  • Discover and secure licensing projects in the market.
  • Grow and guide the China’s marketing team.

 

Who you are:

  • Must have at least 8-10 years working experience in music labels in Mainland China, artist management experience is a plus.
  • Native Mandarin speaking, advanced professional English communication skills is required. Candidate with working or living abroad experience will be a plus.
  • Well-versed or possess wide knowledge of developing local artists.
  • Have good understanding of how the music business works in mainland China, have personal insights on the market and has in-dept knowledge with the local streaming platforms.
  • Social media savvy (Douyin, Kuaishou, Tiktok, Instagram, Weibo, Bilibili, Snapchat and more).
  • Experience with music promotional campaigns on Douyin is required.
  • Extremely detail-oriented and organized.
  • Excellent communication skills with a demonstrated ability to speak in forums, meetings and presentations.
  • Time sensitive, capable of developing and keeping to a project timeline.
  • A leader and a team player. Experience in leading a team of at least 4-5 members.
  • Bilingual (Chinese & English), Excellent spoken and written English is a must.
 

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day 
  • A modern office environment designed for you, empowering you to bring your best 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community 
  • The space to accelerate progress, positively disrupt and create what happens next 
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives 
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
 

 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

Similar Jobs

Demandbase - Strategic Finance Manager - GTM Finance

Demandbase

San Francisco, California, United States (On-Site)
1 Month ago
Whalar - Manager, Business Affairs

Whalar

London, England, United Kingdom (Hybrid)
4 Weeks ago
Penumbrainc - Manufacturing Systems UX (User experience) Specialist

Penumbrainc

Roseville, California, United States (On-Site)
2 Months ago
Cadence - Sr Credit & Collections Specialist

Cadence

Dublin, County Dublin, Ireland (On-Site)
1 Month ago
Ansys - Application Engineer II SCBU

Ansys

Tokyo, Japan (On-Site)
3 Weeks ago
Keywords Studios - Senior Business Development Manager

Keywords Studios

Poland (Remote)
3 Months ago
entrata - Business Development Representative

entrata

Lehi, Utah, United States (Hybrid)
1 Year ago
CAE - Business Development Manager UK (Defence)

CAE

Burgess Hill, England, United Kingdom (On-Site)
1 Month ago
bytedance - Business Development Manager

bytedance

San Jose, California, United States (On-Site)
1 Month ago
Tesla - Business Sales Lead, Finland

Tesla

Uusimaa, Finland (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Marsh McLennan - Placing Broker - GC Access, MGA Clients

Marsh McLennan

London, England, United Kingdom (Hybrid)
2 Weeks ago
Yodo1 - Business Development Manager, Game Publishing

Yodo1

United States (Remote)
6 Months ago
Workato - Senior Development and Demo Applications Administrator

Workato

Hyderabad, Telangana, India (On-Site)
1 Month ago
Sika Group - Territory Sales Representative - Facades

Sika Group

Salt Lake City, Utah, United States (On-Site)
1 Month ago
Autodesk - Software Development Engineer, JavaScript in Node.js

Autodesk

Brisbane, Queensland, Australia (On-Site)
1 Year ago
Nasdaq - Senior Software Developer

Nasdaq

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Marsh McLennan - Investments Sales Director

Marsh McLennan

Mexico City, Mexico (Hybrid)
1 Month ago
Lionbridge Games - Video Games Tester

Lionbridge Games

Masovian Voivodeship, Poland (On-Site)
4 Months ago
Whalar - Senior Manager, Paid Media

Whalar

New York, United States (Hybrid)
1 Month ago
HP - Field Technical Support Consultant

HP

Beijing, China (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Beijing, China

Virtuos - Design Director

Virtuos

China (On-Site)
3 Months ago
Tencent - Senior Combat Designer

Tencent

Shanghai, Shanghai, China (On-Site)
6 Months ago
supercell - Senior Client Programmer, Project R.I.S.E

supercell

Shanghai, Shanghai, China (On-Site)
8 Months ago
Razer - Senior Data Extraction Engineer

Razer

Chengdu, Sichuan, China (On-Site)
1 Month ago
Ubisoft - Lead R&D Scientist

Ubisoft

Shanghai, Shanghai, China (On-Site)
2 Months ago
luxsoft - UX Designer

luxsoft

Shanghai, China (On-Site)
3 Weeks ago
Paper Stacking games - Senior/Senior DevOps Engineer

Paper Stacking games

Shanghai, China (On-Site)
4 Weeks ago
sony global (Games) - HRIS Consultant (Global Service)

sony global (Games)

Dalian, Liaoning, China (On-Site)
2 Months ago
Haleon - Experienced Channel Trade Marketing Manager

Haleon

Shanghai, China (On-Site)
1 Year ago
Paper Stacking games - Senior Development Engineer - iOS

Paper Stacking games

Shanghai, China (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Business Development Jobs

Salesforce - Business Development Representative

Salesforce

São Paulo, State Of São Paulo, Brazil (On-Site)
6 Months ago
elephant games - Business Development Manager

elephant games

(Remote)
1 Month ago
Boomi  - Manager Rev Ops - CS Business Operations

Boomi

Canada (On-Site)
3 Weeks ago
5minlab - Business Model Planner

5minlab

Seoul, South Korea (On-Site)
4 Months ago
HYCU - Business Systems Operations Manager (Sales Ops)

HYCU

Belgrade, Serbia (Hybrid)
1 Month ago
Rippling - Business Development Representative, Outbound - (Dutch)

Rippling

Dublin, County Dublin, Ireland (Hybrid)
1 Year ago
Sony Music Career - Director, Label Management and Business Development

Sony Music Career

Hong Kong (On-Site)
2 Months ago
Unity - Senior Business Intelligence Developer

Unity

San Francisco, California, United States (On-Site)
1 Month ago
Toast - Business Development Manager

Toast

Sheffield, England, United Kingdom (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Seoul, South Korea (On-Site)

Mumbai, Maharashtra, India (Hybrid)

Mumbai, Maharashtra, India (Hybrid)

Manila, Metro Manila, Philippines (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)

Indonesia (On-Site)

Dubai, Dubai, United Arab Emirates (On-Site)

View All Jobs

Get notified when new jobs are added by Sony Music Career

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug