Senior Director, Marketing and Business Development, China

41 Minutes ago • 8-10 Years

Job Summary

Job Description

The Senior Director, Marketing & Business Development, China will develop comprehensive marketing plans to enhance music performance across streaming platforms and establish a digital creative vision for Liquid State’s artists. The role involves leading the China marketing team, driving streaming market share, and developing new business opportunities. Responsibilities include leading music release projects, developing artist strategies, building relationships with DSP and media partners, identifying TV and show opportunities, securing licensing projects, and managing the marketing budget. The candidate should have extensive experience in the music industry in Mainland China, be fluent in Mandarin and English, and possess strong understanding of the music business and social media platforms in China.
Must have:
  • 8-10 years experience in music labels in Mainland China.
  • Native Mandarin speaker with advanced English communication skills.
  • In-depth knowledge of local streaming platforms.
  • Experience with music promotional campaigns on Douyin.
  • Excellent spoken and written English is a must.
Good to have:
  • Artist management experience.
  • Experience with working or living abroad.
Perks:
  • Opportunity to channel passion every day.
  • Modern office environment.
  • Investment in professional growth and development.
  • Platform to champion positive change.
  • Excellent range of benefits.

Job Details

As a Senior Director, Marketing & Business Development, you are to develop full scope project marketing plans to drive music performance across all streaming platforms and an overall digital creative vision for Liquid State’s artists.

You will be part of the core team responsible for the overall development of music releases, artist branding, content creation, and business development.

This position will lead the China marketing team, as well as driving the streaming market shares, new business and artists development.

 

What you'll do:

  • Lead and oversee all the active music release projects with the China’s marketing team, provide campaign feedback and guidance to the marketing team.
  • Plan the development strategy for all the 360 artists under the label, in alignment with the creative team.
  • Build and maintain a strong relationship with all the DSP and media partners, initiate the exclusive partnerships or campaigns for the label.
  • Discover TV and show opportunities for label’s artists.
  • Drive new business development, responsible for increasing the annual business revenue. Build close relationship with brands, TV, gaming partners, publishers and show promoters for new business opportunities.
  • Maintain a strong relationship with label’s represented international artists, develop localized marketing strategy for promoting them in the market.
  • Lead the GC marketing budget, and oversee the effectiveness of the all the paid campaigns.
  • Work with local and international A&R teams to discover potential song releases for the market.
  • Discover and secure licensing projects in the market.
  • Grow and guide the China’s marketing team.

 

Who you are:

  • Must have at least 8-10 years working experience in music labels in Mainland China, artist management experience is a plus.
  • Native Mandarin speaking, advanced professional English communication skills is required. Candidate with working or living abroad experience will be a plus.
  • Well-versed or possess wide knowledge of developing local artists.
  • Have good understanding of how the music business works in mainland China, have personal insights on the market and has in-dept knowledge with the local streaming platforms.
  • Social media savvy (Douyin, Kuaishou, Tiktok, Instagram, Weibo, Bilibili, Snapchat and more).
  • Experience with music promotional campaigns on Douyin is required.
  • Extremely detail-oriented and organized.
  • Excellent communication skills with a demonstrated ability to speak in forums, meetings and presentations.
  • Time sensitive, capable of developing and keeping to a project timeline.
  • A leader and a team player. Experience in leading a team of at least 4-5 members.
  • Bilingual (Chinese & English), Excellent spoken and written English is a must.
 

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day 
  • A modern office environment designed for you, empowering you to bring your best 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community 
  • The space to accelerate progress, positively disrupt and create what happens next 
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives 
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

Apply for this job

*

indicates a required field

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Beijing, China

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Hong Kong, Hong Kong (On-Site)

Seoul, South Korea (On-Site)

Mumbai, Maharashtra, India (On-Site)

Manila, Metro Manila, Philippines (On-Site)

Mumbai, Maharashtra, India (On-Site)

Bangkok, Thailand (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)

View All Jobs

Get notified when new jobs are added by Sony Music Career

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug