Senior Director, Marketing Strategy (Pop/Rock)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Group is hiring a Senior Director, Marketing Strategy with a focus on Pop/Rock genres.  This individual will serve as a team member across a diverse roster of artists. You will oversee and be responsible for day-to-day marketing campaigns and strategies.

How we LEAD:

This position will support and collaborate with the marketing strategy team in the timely creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines.

How You'll Create:

• Oversee and manage all project dates, deadlines, and tasks related to the assigned Pop/Rock artist roster.

• Build and execute marketing plans for individual artists.  Should meet all deadlines and fully execute plan in all respective areas.

• Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing assets as needed.

• Working closely with artists and their management teams to ensure their visions and goals are executed.

• Mentoring and fostering a collaborative and innovative work environment amongst support/junior team members.

• Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing and production deadlines.

• Coordinate album and single specific promotions with National Promotions team, ensuring all assets are delivered on –time and that promotions reflect album specific objectives

• Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content and other marketing materials for all projects.

• Create and keep current one-sheets and timelines.

• Other duties and responsibilities as assigned.

Bring your VIBE:

• Minimum 5-10 years of experience in music marketing, ideally working at a record label or music distribution company.

• Deep and specific understanding of the music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.

• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs.

• Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fans

• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.

• Not afraid of a challenge or working with big personalities and large teams.

• Must be flexible and adaptable; no task is too small.

• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.

• Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs.

• Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.

• Experience with digital marketing analytics tools and streaming / music consumption tools

• Strong leadership skills.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.