Senior E-Commerce Manager - Australia & New Zealand at tonies studios in Australia

Job Description

As Senior E-Commerce Manager for Australia & New Zealand, you'll spearhead tonies' online presence, launching and managing their Shopify store and Amazon presence. Responsibilities include developing and executing acquisition and retention strategies (SEO, SEM, PPC, loyalty programs, influencer collaborations), optimizing product listings and pricing, managing the mytonies app, and collaborating with marketing and sales teams. You'll leverage data analytics to drive performance and ensure the success of tonies' D2C channels in these key markets. The role requires strong e-commerce expertise, particularly with Shopify and Amazon, proven success in digital marketing, and exceptional analytical and communication skills.

Must Have:

5+ years ecommerce management experience
Shopify & Amazon experience (preferably AU/NZ)
Strong digital acquisition strategy knowledge (SEO/SEM/PPC)
Proficient in ecommerce platforms and analytics
Data analysis and decision-making skills
Excellent project management and communication

Add these skills to join the top 1% applicants for this job

seo

market-research

data-driven-decisions

retention-strategies

content-strategy

organisational-skills

About tonies:

tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world.
Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

We are expanding our operations into Australia and New Zealand and are seeking an experienced Senior E-Commerce Manager to spearhead our online presence in these markets. This role will be responsible for setting up and managing the D2C channels, devising and executing acquisition and retention strategies, updating listings and pricing, and collaborating with the brand marketing team to drive engagement in the Australian and New Zealand markets. Candidates must be based in Australia.

Your tasks and responsibilities will include:

1. D2C Channel Setup & Management

Launch and manage the tonies Shopify store and Amazon presence in Australia with HQ support.
Optimize site functionality, product listings, payments, and shipping with internal teams and partners.
Implement tracking and analytics for performance, user behavior, and conversion insights.

2. Acquisition & Retention

Drive traffic, conversions, and revenue through digital acquisition strategies.
Manage SEO, SEM, and PPC (with agency support) for search visibility.
Optimize acquisition funnels and retention via loyalty programs, email marketing, and influencer collaborations.

3. Listings & Pricing

Maintain product listings, pricing, and inventory accuracy.
Monitor market trends and competitor pricing for competitive strategies.
Optimize product content in collaboration with marketing and sales.

4. App Presence

Set up and manage the tonies app for Australia with HQ alignment.
Ensure mytonies app availability and content transfer from global teams.
Develop a local mytonies app content strategy in coordination with marketing and commercial teams.

What we are looking for:

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 5 years of experience in ecommerce management, preferably in a consumer products industry.
Proven track record in successfully launching and managing Shopify E-Commerce / Amazon websites, preferably in Australia and New Zealand.
Strong understanding of digital acquisition strategies, SEO, SEM, and PPC campaigns.
Proficiency in ecommerce platforms, CMS systems, and web analytics tools.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Familiarity with pricing strategies, market trends, and competitor analysis.
Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
Strong communication and collaboration skills, with the ability to work cross-functionally

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Team Lead Talent Acquisition - Central
Esther Sommerfeld

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