Senior Manager, Alliances Marketing

The Senior Manager Alliances Marketing will be responsible for developing and executing strategic marketing initiatives that drive growth and engagement through key alliances and partnerships. This role requires a deep understanding of alliance dynamics, partner relationships, and customer needs to create effective marketing programs that enhance brand visibility, support partner sales efforts, and generate demand.

Responsibilities: 

• Strategic Alliance Development: Collaborate with senior leadership to identify and establish strategic alliances with key partners that align with business objectives and drive mutual growth. 
• Marketing Strategy Creation: Design and implement comprehensive marketing strategies tailored for alliance partners, ensuring alignment with overall corporate marketing initiatives and objectives. 
• Campaign Management: Plan, execute, and manage joint marketing campaigns with alliance partners, including co-branded promotions, events, and digital marketing initiatives that resonate with both organizations' target audiences. 
• Partner Engagement: Build and maintain strong relationships with alliance partners, providing them with the necessary tools, resources, and support to effectively market and sell joint solutions. 
• Market Research and Analysis: Conduct market research to identify trends, opportunities, and customer preferences within the alliance space, using insights to inform marketing strategies and initiatives. 
• Content Development: Collaborate with content and creative teams to produce high-quality marketing materials, including case studies, white papers, and promotional content that highlight the value of the alliance. 
• Event Coordination: Organize and manage joint partner events, including webinars, workshops, and industry conferences, to enhance engagement and drive brand awareness for both organizations. 

Requirements: 

• BA or BS in Business, Marketing or a related degree. 
• 5+ years of alliances experience 
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels. 
• Strong analytical skills, with a focus on measuring success and optimizing marketing spend. 
• Ability to work collaboratively in a fast-paced environment and balance multiple priorities. 
• Knowledge of technology tools (e.g. Salesforce.com) 

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