Senior Manager, Media Analytics

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About the Role

Salesforce’s Media Lab is looking for an exceptionally versatile and experienced Analytics Engineer to join the Media Intelligence team. This role is highly cross-functional, combining deep technical skills, business analytics, paid media domain expertise, and technical product management.
You’ll own the development of data assets, reporting systems, insights delivery, and stakeholder enablement for Salesforce’s global paid media operations. We are looking for someone who thrives in ambiguity, loves building, communicates with precision, and has the range to pivot between hands-on data engineering and high-level strategic storytelling.
If you're someone who can write production-grade SQL and also explain the business impact of MQL-to-pipeline conversion trends to a VP of Marketing — we want to meet you.

What You’ll Do

Engineering & Data Modeling

• Design, build, and manage large-scale datasets using SQL and dbt (Data Build Tool) to power dashboards, models, and self-serve analytics tools.

• Apply scrum-based engineering practices: peer code reviews, version control, technical documentation, and test coverage.

• Proactively identify and resolve data issues; troubleshoot joins, missing fields, or aggregation logic.

• Collaborate with data engineering teams to ensure data is modeled to serve both technical and business needs.

Dashboards & Reporting

• Build high-quality, visually intuitive dashboards and reports in Tableau.

• Develop business-ready reporting tools for use across regions, campaigns, vendors, and tactics.

• Support key business rhythms such as monthly/quarterly business reviews with insights and data deliverables.

• Continuously improve data assets for better performance diagnostics, forecasting, and goal tracking.

Analytics & Insights

• Extract insights from media and pipeline performance data across all stages of the B2B funnel.

• Conduct deep-dive analyses on campaign performance and spend efficiency.

• Identify key trends in spend, conversions, and ROAS across vendors, channels, and campaigns.

• Translate findings into clear, digestible, and actionable recommendations for marketing and media stakeholders.

Stakeholder Communication & Enablement

• Serve as a strategic liaison between Media Lab and our engineering and analytics partners.

• Deliver findings through live presentations, stakeholder briefings, and written narratives.

• Produce self-serve documentation: data dictionaries, metric definitions, and schema diagrams.

• Create short-form video tutorials and walkthroughs to help stakeholders navigate tools and dashboards.

• Lead live training and enablement sessions to empower teams with the knowledge to self-serve insights.

Technical Product Management

• Build and maintain project trackers, stakeholder update decks, and roadmaps for data-related initiatives.

• Partner with business and engineering teams to ensure alignment across data and reporting projects.

• Own stakeholder intake processes and help prioritize backlog items based on business impact.

• Ensure that the datasets and dashboards we deliver meet real user needs with clear, measurable value.

Who You Are

Qualifications

• 5+ years of experience in analytics or analytics engineering.

• 3+ years working with digital marketing data, preferably in a B2B SaaS context.

• Advanced expertise in SQL, dbt, and Tableau — including performance optimization and scalability.

• Proven success working with very large datasets and production-grade data pipelines.

• Demonstrated ability to create insightful, easy-to-use dashboards for non-technical audiences.

Experience and Attributes

• Deep understanding of the B2B marketing funnel, multi-touch attribution, and metrics like:

• Spend, Impressions, Clicks, Responses, MQLs, Pipeline, ACV.

• Ratios such as Spend:Pipeline, CTR, CVR, and interstage conversion rates.

• Comfortable working autonomously and managing ambiguous or evolving priorities.

• Clear and confident communicator who can translate complex data into impactful business insights.

• Skilled at managing cross-functional initiatives and driving stakeholder alignment.

• Experience working with (or closely alongside) paid media practitioners is a strong plus.

• Familiar with agile methods, sprint planning, and backlog refinement.

Why Join Us?

• You’ll be joining a small but elite team that has a significant impact on Salesforce’s global paid media strategy.

• You’ll get to build and own systems and processes that directly influence high-stakes decisions.

• You’ll work with a broad range of stakeholders — from engineers to senior marketing leaders.

• You’ll help shape how we scale our analytics and insights operations this year and beyond.

Bonus Points For

• Prior experience as a media analyst, media buyer, or digital campaign manager.

• Familiarity with Salesforce’s internal tools or marketing tech stack (Salesforce CRM, Datorama, Snowflake, dbt, Tableau).

• Experience with enablement content creation (videos, walkthroughs, training guides).

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.

For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.