Senior Marketing Manager, Lifecycle Marketing

About Remote

What this job can offer you

This role offers the unique opportunity to build a mechanized, intelligent lifecycle marketing system from the ground up, with full ownership over how lead data flows through the funnel—from acquisition to sales handoff—using automated, scalable systems. It provides a collaborative and high-impact environment, working closely with regional marketing teams, sales, and growth operations. You’ll have the ability to shape how enriched data and personalized workflows support full-funnel campaigns across multiple regions, with direct influence on delivering faster, smarter sales cycles through automation, personalization, and intelligent lead segmentation. All of this takes place within a fast-paced, product-driven company culture that prioritizes performance, personalization, and meaningful impact.

What you bring

• Several years of experience in marketing operations, automation, or demand generation.
• Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems.
• Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
• Solid knowledge of API integrations, data flow architecture, and anti-spam best practices.
• Strong background in lead routing, deliverability, and multi-inbox infrastructure.
• A highly autonomous mindset, with a bias for action and optimization.
• Collaborative nature and experience partnering with campaign and regional teams to drive impact.
• Writes and speaks fluent English. Other languages are a plus.
• Experience working remotely is not required but is considered a plus.

Key Responsibilities

⚙️ Mechanized Outreach & Data Orchestration

• Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs.
• Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas.

🧠 Intelligent Personalization & Campaign Support

• Enable upstream personalization using custom objects in Salesforce and Clay workflows.
• Build personalized lead flows and assets that power regional and lifecycle campaigns.

📬 Lead Distribution & Deliverability

• Build multi-inbox routing workflows to ensure optimal deliverability.
• Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin).

🔄 Cross-Functional Collaboration

• Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups.
• Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach).

🔔 Recommendation Engine & Smart Alerts

• Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads.
• Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights.

Practicals

• You'll report to: Manager, CRM & Lifecycle Marketing
• Team: Marketing – CRM & Lifecycle team
• Team size: This is an individual contributor role
• Location: North America or EMEA
• Start date: As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce.  We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

Application process

1. Interview with recruiter
2. Interview with future manager
3. Interview with team members (no managers present)
4. Bar Raiser Interview
5. Prior employment verification check 

#LI-DNP

Benefits

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

1. Please fill out the form below and upload your CV with a PDF format.
2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here. 

Please note we accept applications on an ongoing basis.