Senior Product Manager, Ads

Twitch is seeking a Senior Product Manager for its Ad Products team. This role involves leading product initiatives from concept to launch, focusing on identity, addressability, and brand suitability while ensuring compliance with privacy regulations. The successful candidate will collaborate extensively with engineering, science, policy, and business stakeholders to define and execute product roadmaps. Responsibilities include monitoring KPIs, analyzing metrics, and contributing to technical discussions. The role requires a strong communicator with customer obsession and the ability to build scalable products, ultimately enhancing the advertising experience for streamers and their communities. This position is available in San Francisco, Seattle, Irvine, or New York City.

Must Have

• 5+ years as a Product Manager
• Experience leading cross-functional initiatives
• Experience defining 1-2 year product strategies and roadmaps
• Demonstrated advocacy for customer needs
• Ability to run product experiments and analyze performance
• Ability to translate product ideas into expected impact
• Lead product strategy for identity, addressability, and brand suitability
• Ensure compliance with privacy and accessibility regulations
• Collaborate with cross-functional teams
• Define and execute product roadmap
• Monitor KPIs and analyze metrics
• Contribute to engineering discussions
• Own product launches

Good to Have

• Experience working on new ad demand channels
• Experience working on innovative ad supply generation initiatives including new formats

Perks & Benefits

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Twitch Ad Products team's goal is to help streamers earn money by connecting them with brands they authentically endorse and offering the best ad experiences for their communities. We are looking for a product leader who has experience leading product initiatives from concept to successful launch. The ideal candidate is a strong communicator with high levels of customer obsession, strong technical judgment, demonstrated ability to build scalable processes and products, and is an independent operator, experienced working across teams to deliver on behalf of customers.

As a Sr. Product Manager on the Ad Products team, you’ll have an end-to-end ownership of the product(s), design, and technology required to ensure our end customers have a relevant and compliant Twitch advertising experience, reporting to the Director of Ad Products.

You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will:

• Lead the development and execution of a bold customer-focused product strategy and vision for identity, addressability, and brand suitability; ensuring compliance with privacy and accessibility regulations
• Collaborate closely with cross-functional teams, including engineering, science, policy, operations, and business stakeholders, to define and execute a product roadmap
• Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to identify pain points and ensure we are building the right features over time.
• Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of addressable inventory, identify areas for improvement, and drive optimization.
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Collaborate with other teams at Twitch and Amazon to elevate our overall advertising experience.
• Own your launches by partnering with engineering, marketing and other teams to maximize the outcomes of your team's work.

You Have:

• 5+ years of work experience as a Product Manager
• Experience leading cross-functional initiatives
• Experience defining 1-2 year product strategies, and working on associated roadmaps.
• Demonstrated advocacy of the needs of our customers including end-users (viewers & creators) and advertisers.
• Run product experiments with in-depth product performance analysis.
• Translated your product ideas into expected impact.

Bonus Points

• Experience working on new ad demand channels
• Experience working on innovative ad supply generation initiatives including new formats

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount