Senior Product Manager, Demos

Who is Flock?

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

As Flock continues to expand our portfolio of products, building a truly “better together” solution, it’s become increasingly critical to ensure that every new product and feature fits seamlessly into an end-to-end experience that delivers clear value to our customers. This growing product ecosystem also raises the bar for how we demonstrate our solutions — through live, engaging demos and high-quality storytelling that bring to life Flock’s vision of helping communities eliminate crime and make neighborhoods safer.

Key responsibilities include:

• Own the end-to-end demo experience — ensure company demos reflect the best, most up-to-date, and cohesive representation of the product suite.
• Prioritize and plan demo improvements — maintain a clear roadmap of demo environment needs, assets, and upcoming launches aligned with sales priorities.
• Partner cross-functionally with Sales, Product, Marketing, and Engineering to ensure demos tell a unified story that resonates with customers.
• Coordinate data and asset creation — source or generate realistic demo data, videos, and scenarios to make demos credible and engaging.
• Conduct ongoing quality assurance of demo environments to ensure functionality, stability, and seamlessness across all product areas.
• Gather and synthesize field feedback — observe live demos, capture friction points, and communicate learnings back to Product for roadmap influence.
• Craft and evolve demo storytelling — translate complex product features into clear, compelling user journeys that align with GTM messaging and bring Flock’s “better together” vision to life.
• Monitor demo engagement and effectiveness — track how often demos are used, identify which versions perform best, and gather feedback to guide improvements.

The Skillset

• 5–8 years of experience in Product Management, Sales Engineering, or Sales Enablement for a SaaS or technology company.
• Proven ability to plan and manage complex, cross-functional projects without direct authority.
• Strong technical aptitude — able to understand product architecture and coordinate with engineers on data and environment setup.
• Excellent storytelling and communication skills — translating technical functionality into customer value by developing a strong mental model of how different personas use Flock, ensuring demos emotionally resonate so customers see themselves in the story.
• Demonstrated cross-functional influence across Sales, Product, and Marketing teams.
• Highly organized with solid project management and prioritization skills.
• Comfortable with light hands-on demo setup and testing when needed.
• customer empathy — constantly thinking how the customer perceives the end-to-end solution.
• Confident communicator able to challenge assumptions and push for clarity across teams.
• (Bonus) Experience owning or improving demo environments or processes within a sales or product context.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

• Observe demos across key verticals to identify strengths, gaps, and friction points.
• Meet with stakeholder and product leaders to understand demo strategies, “killer feature” stories, and pain points.
• Audit demo environments, tools, and assets to build a clear view of current infrastructure and coverage.
• Synthesize findings into a “State of Demos” summary with prioritized improvement opportunities.

The First 60 Days

• Map the full demo ecosystem — tools, data flows, environments, and ownership — to identify dependencies and gaps.
• Propose a lifecycle and governance model for demo creation, maintenance, and integration into product development.
• Assess compliance and security needs; recommend sandboxing or dedicated demo environments.
• Begin drafting a demo roadmap prioritizing key verticals and high-impact improvements.
• Align proposed direction with Product, Engineering, and Sales leadership.

90 Days & Beyond

• Deliver a prioritized Demo Improvement Roadmap aligned to product and sales priorities.
• Launch at least one improved demo flow or updated script as a proof of progress.
• Establish a centralized demo documentation hub for assets, environments, and processes.
• Define key metrics to track demo quality and usage.
• Share strategic insights with Product leadership to inform future product and storytelling improvements.
• Become the recognized demo owner — the go-to expert on how Flock tells its story through live experiences.

Salary & Equity

In this role, you’ll receive a starting salary between $150,000 and $190,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

The Perks

• Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
• Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
• Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
• Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
• Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
• Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
• ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
• WFH Stipend: $150 per month to cover the costs of working from home.
• Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
• Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.