Senior Product Marketing Manager
Job Summary
Job Description
The Senior Product Marketing Manager will lead the go-to-market (GTM) strategy for Barracuda's email security product line. This role involves defining the GTM strategy and collaborating with cross-functional teams to ensure commercial success. Responsibilities include driving the product roadmap, developing value propositions and messaging frameworks, working with product managers, creating sales plays and marketing collateral, building training materials, and producing data-driven market stories. The ideal candidate will have a strong understanding of product marketing and technical acumen within the cybersecurity and MSP markets, ensuring the successful launch and promotion of products. This role requires strong communication skills and the ability to collaborate with diverse teams.
Must have:
- 3-5 years product marketing experience focused on cybersecurity or MSP.
- Proven track record of successful software product launches and GTM plans.
- Exceptional communication and interpersonal skills for team collaboration.
- Analytical mindset with data-driven decision-making capabilities.
- Ability to influence and motivate colleagues across cross-functional teams.
4 skills required
Job Details
Req ID: 26-036
Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We are seeking a motivated Senior Product Marketing Manager to join our dynamic team and lead the GTM strategy for our email security product line. The ideal candidate will have a strong understanding of product marketing, strong technical acumen, and a proven track record of successfully bringing products to the cybersecurity of MSP market. As a Sr. Product Marketing Manager for email security, you will be responsible for helping to define the GTM strategy for the product line, as well as collaborating with cross-functional teams to ensure commercial success.
Responsibilities:
- Drive the go-to-market product roadmap, strategy, and execution of product launches
- Develop value proposition and messaging frame works for email security into our target markets
- Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
- Collaborate with teams to create compelling sales plays and marketing collateral as well as messaging and internal/external communications to drive adoption and conversion
- Build training materials and conduct sales enablement training for key product launches
- Collaborate with Marketing to produce data-driven market stories, case studies, product guides and execute/participate in webinars that support the business objectives
What You Bring to The Role:
- 3-5 years of experience in product marketing, with a focus on cyber security or MSP products
- Proven track record of successfully bringing software products to market with strong experience building and executing on GTM plans
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across diverse teams
- Analytical mindset with the ability to make data-driven decisions
- Ability to influence and motivate colleagues across cross-functional teams and in a highly matrixed environment
- Team player, contributor, and cheerleader
What You’ll Get From Us:
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
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