Senior Product Marketing Manager

1 Month ago • 5-8 Years • Product Management • $165,000 PA - $173,500 PA

Job Summary

Job Description

The Senior Product Marketing Manager will lead go-to-market strategy and execution for Bazaarvoice product areas. Responsibilities include owning the GTM strategy, building compelling narratives, leading product launches, driving competitive positioning, collaborating with sales and customer success teams, gathering market intelligence, and creating sales and marketing collateral. The role involves being a strategic partner to Product Management, Content Marketing, Growth Marketing, and Field Marketing to drive demand generation and revenue conversion.
Must have:
  • Own GTM strategy for product areas.
  • Lead product launches and feature releases.
  • Exceptional messaging and positioning skills.
Good to have:
  • Experience in martech, adtech, social platforms, or e-commerce.
  • Strong understanding of social media marketing and related ecosystems.

Job Details

We’re seeking a strategic, results-driven Senior Product Marketing Manager to lead go-to-market strategy and execution for Bazaarvoice product areas across social, creator, and commerce. This includes Bazaarvoice Vibe, our integrated solution uniting creator marketing, social media management, social commerce, and product sampling into one powerful growth engine. As ‘general manager” of your portfolio, you are responsible for the overall business goals (pipeline, booking, revenue, retention, etc.) for your portfolio.  Partnership with products and GTM engines including Marketing, Sales, and Client Success will be key.  

You’ll play a central role in shaping messaging, influencing roadmap strategy, enabling sales and CS, and driving adoption and growth across a fast-evolving and highly competitive space.

You’ll thrive in this role if you’re a builder—someone who loves translating complex capabilities into clear business value, aligning cross-functional teams, and turning market insights into powerful GTM strategies.


What You’ll Do:
  • Own the GTM strategy for Bazaarvoice Vibe’s social & creator product areas, including product positioning, messaging, launches, and ongoing adoption motions.
  • Build compelling narratives that clearly differentiate Bazaarrvoice Vibe in a crowded market—across social media management, creator marketing, affiliate monetization, sampling, and social commerce.
  • Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
  • Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity; guide internal teams on how to win.
  • Collaborate with sales, customer success, and services teams to equip the field with the tools they need to confidently sell, support, and upsell our social & creator offerings.
  • Gather market intelligence and voice of customer to inform roadmap prioritization and guide product-market fit.
  • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and customer decks.
  • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
  • Serve as a strategic partner to Content Marketing, Growth Marketing, and Field Marketing for demand generation, booking and revenue conversion, and customer advocacy 


What You Bring:
  • 5–8 years of product marketing or relevant experience in B2B SaaS, ideally in martech, adtech, social platforms, or e-commerce.
  • Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.
  • Exceptional messaging and positioning skills—able to turn features into compelling stories that resonate with marketing and commerce leaders.
  • Strong understanding of social media marketing, creator/influencer marketing, affiliate, or commerce ecosystems.
  • Strategic thinker with a bias for action. You know how to prioritize and execute in a fast-paced environment.
  • Comfortable collaborating with sales, field, product, and exec stakeholders. You can speak fluently across business, technical, and creative teams.
  • Excellent written and verbal communication.


$165,000 - $173,500 a year
At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!

Similar Jobs

ISS Stoxx - Content Analyst (EMEA & APAC Market)

ISS Stoxx

Makati City, Metro Manila, Philippines (Hybrid)
1 Month ago
OKX - Team Lead, Fraud Risk Operations (Remote)

OKX

Budapest, Hungary (Remote)
8 Months ago
Glean - Enterprise Account Executive

Glean

United States (Remote)
1 Month ago
Lead Venture - Full-Stack Software Engineer

Lead Venture

Cheltenham, England, United Kingdom (Hybrid)
1 Month ago
JDA - FinOps Manager - Security Spend Optimization

JDA

Hyderabad, Telangana, India (On-Site)
1 Month ago
Zynga - Lead Product Manager

Zynga

Austin, Texas, United States (On-Site)
2 Months ago
Loyalty Juggernaut - Product Engineer (2025 Grads.)

Loyalty Juggernaut

Hyderabad, Telangana, India (On-Site)
2 Months ago
Triple dot studios - Product Manager

Triple dot studios

Melbourne, Victoria, Australia (Hybrid)
1 Month ago
roof games - Product Owner / Product Manager (Digital Asset)

roof games

Istanbul, İstanbul, Türkiye (On-Site)
2 Months ago
Intel  - Product Development Engineering Manager/Director

Intel

Penang, Malaysia (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Trueplay - Product Owner

Trueplay

(Remote)
2 Months ago
Nice - Customer Success Manager

Nice

Atlanta, Georgia, United States (Hybrid)
2 Weeks ago
Nightfall AI - Endpoint Engineer

Nightfall AI

Bengaluru, Karnataka, India (On-Site)
2 Months ago
HYCU - Senior QA Automation Engineer

HYCU

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
Alpha Sense - Technical Support Engineer

Alpha Sense

Vancouver, British Columbia, Canada (On-Site)
1 Month ago
Autodesk - Partner Account Manager (Poland and Baltics)

Autodesk

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago
Canva - China Paid Social Creative Expert

Canva

Beijing, China (Remote)
2 Weeks ago
Granicus - Enterprise Local Government Sales Director - Central

Granicus

United States (Remote)
1 Week ago
Figma - Marketing Operations Manager

Figma

Singapore (On-Site)
2 Weeks ago
TALA - Senior Cloud Infrastructure Engineer

TALA

Mexico City, Mexico (Remote)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Austin, Texas, United States

Optiv - Client Manager - Cybersecurity Sales

Optiv

Fort Worth, Texas, United States (On-Site)
3 Weeks ago
Nintendo - Sr Manager, Engineering Infrastructure and IT

Nintendo

Redmond, Washington, United States (On-Site)
6 Months ago
Apple - Cellular RF Transmitter Systems Engineer

Apple

Waltham, Massachusetts, United States (On-Site)
1 Month ago
Penumbrainc - Senior Quality Assurance Engineer

Penumbrainc

Alameda, California, United States (On-Site)
2 Weeks ago
Glean - Cloud Infrastructure Engineer

Glean

Palo Alto, California, United States (Hybrid)
1 Month ago
Sony Pictures Entertainment - Administrative Assistant II

Sony Pictures Entertainment

Culver City, California, United States (Hybrid)
1 Month ago
Fliff - User Acquisition Manager

Fliff

Austin, Texas, United States (On-Site)
11 Months ago
Apple - CAD Engineer - RTL Construction

Apple

San Diego, California, United States (On-Site)
1 Month ago
Epic Games - Senior Procurement Operations Analyst

Epic Games

New York, New York, United States (On-Site)
2 Months ago
HCL Tech - Senior test specialist - BIOS validation

HCL Tech

California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Apple - Technical Product Manager, App Store Developer Reporting

Apple

Cupertino, California, United States (On-Site)
1 Week ago
Sinozi - Associate Producer

Sinozi

Bangkok, Thailand (On-Site)
2 Months ago
UPF Industries  - Assistant Production Manager

UPF Industries

Hillsboro, Texas, United States (On-Site)
1 Month ago
oetinger - Product Manager Audio

oetinger

Hamburg, Hamburg, Germany (On-Site)
2 Weeks ago
Nordson Corporation - Production Manager

Nordson Corporation

East Providence, Rhode Island, United States (On-Site)
3 Weeks ago
zeta - Manager/Senior Manager - Product Marketing

zeta

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Highspot - Senior Product Manager, Search and AI

Highspot

Hyderabad, Telangana, India (Hybrid)
1 Month ago
Pay2 - Senior Product Manager

Pay2

Gurugram, India (On-Site)
2 Months ago
InMobiInMobi - Manager-Product Marketing

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

United States (Remote)

Belfast, Northern Ireland, United Kingdom (Hybrid)

Belfast, Northern Ireland, United Kingdom (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Austin, Texas, United States (Remote)

London, England, United Kingdom (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Vilnius, Vilnius County, Lithuania (Hybrid)

Amsterdam, North Holland, Netherlands (Remote)

Bengaluru, Karnataka, India (Hybrid)

View All Jobs

Get notified when new jobs are added by Bazaar Voice

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug