Senior Product Marketing Manager

ABOUT THE TEAM

This role sits as a Senior Product Marketing Manager within Tide’s Admin Services team. The Admin Services team is on a mission to save members time on all of the boring administrative parts of running a business, so our members can do more of what they love. Admin Services products include Accounting, Payroll, Expense Management and Company Formation (CoFo) and Secretary services (CoSec). 

CoFo and CoSec help people set up a Company and then manage their compliance with Companies House. Our CoFo product is market leading and an important acquisition driver for Tide, helping to get members to open a BCA. Our CoSec product is new and will save members hours on staying compliant and up to date with Companies House. 

ABOUT THE ROLE

As the Senior Product Marketing Manager for Company Formations and Company Secretary services, you will be responsible for the commercial success and GTM strategy of our Company Formation and Company Secretary products. You’ll need to:

• Own the overall commercial and marketing strategy for the products, in order to achieve revenue and product adoption goals.
• At Tide, Product Marketers create the strategy and brief teams, channels define channel strategy and execute communications - for this role, you’ll need to work with CRM, performance marketing and product every day
• Collaborate with Product to build the right features for members, and translate these into member facing propositions that you take to market. This includes working with user research and providing feedback on designs so that they’ll deliver commercial impact
• Co-ordinate GTM for features and launches making sure everything is on track and teams are enabled
• Develop value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels 
• Lead and support commercial discussions, including pricing, business casing and supporting financial forecasting
• Apply data and research to every decision you make, and ensure this discipline is followed by all stakeholders at every point

WHAT WE ARE LOOKING FOR

• You have 5+ years of experience in Product Marketing, experience in Financial Services, Accounting, SMEs or starting our propositions 
• You understand the painpoints of SMEs and running a business
• You ask ‘why?’, and critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view
• You have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics.
• You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention 
• You have a foundational understanding of CRM, performance marketing and sales enablement, so that you can constructively collaborate with these channels and drive improvements 
• You have built value propositions and positioning for Saas products, including for specific target segments
• You are comfortable having financial and commercial discussions
• You are organised, resilient and independent. You take the initiative and enjoy working in a fast-moving company where priorities can change and processes may need to be created from scratch.
• You enjoy collaboration and influencing

WHAT YOU'LL GET IN RETURN 

• Flexible working options
• Share options 
• Group Life Insurance 
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget
• Pension contributions
• Access to ‘salary sacrifice’ benefits
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

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