Senior Product Marketing Manager – Premier Events

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Sr. Product Marketing Manager
• Job Summary: The Sr. Product Marketing Manager – Premier Events will work with the Manager, Product Marketing – Organized Play and Premier Events to develop marketing strategy and execute high profile marketing campaigns that elevate major Premier Events (such as the Pokémon World Championships) at The Pokémon Company International. This position works closely with cross-functional marketing and business partners to develop omni channel marketing plans that support Premier Events spotlighting fan engagement programming, competitive tournaments, and co-marketing partnerships while helping teams align on goals, tactics, and messaging to deliver engaging outbound marketing campaigns. This position will own and foster relationships with internal and external partners while facilitating streamlined communication to ensure alignment of marketing plans and flawless execution. 
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Deliver impactful results through support of key strategic marketing initiatives for major Premier Events and related fan engagement programming, competitive tournaments, and co-marketing partnerships. 
• Own GTM strategy for major Premier Events and related programming, competitions, activations, and partnerships. 
• Coordinate with Premier Events team and champion their needs so that the TPCi cross-functional teams are fully informed to conduct aligned marketing activities to meet business goals. 
• Work with Premier Events and cross-functional teams to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale. 
• Lead communication and execution with both internal and external partners to ensure all stakeholders and organizations are properly informed and campaigns launch as planned. 
• Lead development and review of creative materials, Premier Event asset management, and product reviews, including internal/external feedback loops and approvals.  
• Lead maintenance of marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations.
• Lead creation and maintenance of campaign performance reports, tracking against business and marketing key performance indicators (KPIs). 
• Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position. 

What you’ll bring

• Six (6) to eight (8) years of relevant professional experience, including at least four (4) years in a product, brand, or event marketing (or a similar agency role).
• Bachelor's degree in Marketing or an equivalent combination of education and experience.
• Experience marketing live events and coordinating with cross-functional teams and business partners through prioritization of internal and externally owned activations. 
• Understanding of esports and strategies to create impactful results across live arena experiences and multiple digital livestream broadcasts supporting different business segments. 
• Experience coordinating with external business partners to ensure strategic alignment in co-marketing partnerships that support a live event framework. 
• Experience working with global brands, marketing consumer products, entertainment franchises or consumer events is preferred. 
• Experience managing development of 360 marketing programs utilizing a paid-earned-owned framework. 
• Experience leading cross-functional marketing teams to execute marketing campaigns, particularly social media and digital marketing teams. 
• Experience working with agencies and external partners to execute marketing initiatives. 
• Experience aligning strategies, managing approvals, and leading coordination through stakeholders, licensors, IP owners, and corporate partners, especially those in Japan. 
• Understanding of Paid Media platforms and best practices is preferred. 
• Familiarity with audience segmentation data and utilizing it to drive decisions and content direction. 
• Demonstrated program management skills to support the creation and implementation of hype, launch, and sustainment marketing activities. 
• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level. 
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development and live events. 
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions. 
• Organized and process-oriented with proven ability to manage multiple projects at once. 
• While knowledge of the Pokémon brand is a plus, it is not required. However a willingness to learn more about the brand and develop a passion for Pokémon is a must. 

Base Salary Range: For this role, new hires generally start between $128,000 - $152,000 per year. The full range is $128,000 - $191,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-Hybrid #LI-CK1

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.