Senior Sales & Marketing Manager

2 Weeks ago • 6 Years +

Job Summary

Job Description

As a Senior Sales & Marketing Manager, you will be managing frontline marketing campaigns, overseeing marketing budgets, and maintaining relationships with DSP representatives, internal departments, and external suppliers. Responsibilities include managing campaigns for artists, communicating with DSPs, ensuring product visibility, bridging communication between DSPs and label management, managing marketing spend, delivering campaigns aligned with artist visions, hiring and liaising with external agencies, and communicating with artists. You'll also lead monthly business reviews, analyze performance, and recommend new artists. The ideal candidate will have at least six years of experience in frontline marketing campaigns within a label, distribution, or artist management setting.
Must have:
  • 6+ years of experience in frontline marketing campaigns
  • Extensive network within the South Korean music industry
  • Knowledge of artist and label services
  • Knowledge of digital, retail, and social trends
  • Excellent communication skills
Perks:
  • Join a global community
  • Modern office environment
  • Professional growth and development
  • Opportunity to contribute to social impact initiatives
  • Annual leave, medical leave and medical insurance

Job Details

 

 

In this role, you will be managing frontline marketing campaigns across a variety of genres, managing marketing budgets, in addition to having great relationships with DSP (Digital Streaming Platforms) representatives, key internal departments and external suppliers.

 

What You'll Do

  • Manage assigned campaigns for a diverse range of local and international Artists.
  • Stay on top of the DSP relationships and constant communications with both local & international DSPs.
  • Ensure visibility of products released across DSP’s.
  • Be the bridge between the DSP and the Label management teams in providing feedback, requirements etc.
  • Effectively manage marketing spend in line with approved budget and project KPIs.
  • Work effectively to deliver an overall campaign that reflects the vision and goals of the artist, management or label alongside the strategy of the agreed marketing plan.
  • Identifying, hiring and liaising with publicists, radio/TV pluggers and external marketing agencies.
  • Communicating with management and artists on a regular basis to address concerns, manage expectations and generally maintain a good working relationship.
  • Work cross functionally with other departments (such as label management, digital marketing, A&R/New Business) to ensure flow of information throughout the campaign and to provide new business opportunities.
  • Commission creative for artist projects such as visual content, photo shoots, events etc.
  • Lead in monthly business reviews with a comprehensive coverage over the performance of the DSP’s, priority content released, global visibility etc.
  • Frequently conduct extensive analysis of the companies repertoire performance in the region and work towards growing market share.
  • Recommending new prospective artist and label clients to the acquisition teams.

 

Who You Are

  • Minimum 6 years’ experience within a label, distribution or artist management dealing with frontline marketing campaigns.
  • Extensive network within the South Korean music industry, with strong relationships and a comprehensive roster of industry contacts.
  • Knowledge and experience of artist and label services including campaign management, budget management and physical distribution.
  • Excellent knowledge of the digital, retail, analytics and social trends, with an ability to adapt to a constantly changing landscape.
  • Highly organised with the ability to multitask and prioritise to tight deadlines.
  • Excellent verbal and written communication skills, with the ability to speak effectively across all levels of business, both internally and externally.
  • Passionate about domestic music and culture as well as other markets.

 

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day.
  • A modern office environment designed for you, empowering you to bring your best.
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt and create what happens next.
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
  • Annual leave, medical leave and medical insurance.

 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

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