Senior Social Media Manager

8 Minutes ago • 5-7 Years • Social Media

Job Summary

Job Description

Snyk is a leader in secure AI software development, empowering millions of developers to innovate securely. Their AI-native Developer Security Platform integrates seamlessly into workflows, making it easy to find, fix, and prevent vulnerabilities. The company fosters a driven, supportive, and forward-thinking culture. This role seeks a dynamic Senior Social Media Manager to enhance Snyk's global brand presence, engage key audiences, highlight AI advancements, and boost visibility. The manager will shape brand perception, manage social channels, and explore innovative storytelling formats to position Snyk as a trusted voice in the AI and tech ecosystem.
Must have:
  • Develop and execute multi-channel social media strategy
  • Identify and target emerging customer segments in AI
  • Manage editorial calendar and content sourcing
  • Produce engaging copy, graphics, and multimedia
  • Promote executive visibility and distribute narratives
  • Monitor social media analytics and refine strategies
  • Manage interactions with followers, customers, and influencers
  • Collaborate with internal teams for consistent messaging
  • Contribute to integrated campaigns and announcements
  • 5-7 years of social media strategy and execution experience
  • Proficiency with LinkedIn, X, Instagram, and YouTube
  • Exceptional writing and editing skills
  • Strong analytical skills to translate data into insights
  • Proven cross-departmental collaboration experience
Good to have:
  • Knowledge of AI
  • Developer tools
  • Emerging technologies
  • Canva
  • Figma
  • Video editing
Perks:
  • Flexible working hours
  • Work-from-home allowances
  • In-office perks
  • Time off for learning and self-development
  • Generous vacation and wellness time off
  • Country-specific holidays
  • 100% paid parental leave for all caregivers
  • Health benefits
  • Employee assistance plans
  • Annual wellness allowance
  • Country-specific life insurance
  • Disability benefits
  • Retirement/pension programs
  • Mobile phone allowance
  • Education allowances

Job Details

Our Opportunity

We are seeking a dynamic and strategic Senior Social Media Manager with a proven growth-hacking mindset to lead and enhance our global brand presence across all social platforms. This hands-on role is crucial for shaping how our brand is perceived, engaging key audiences, highlighting our advancements in AI, and boosting the visibility of our team, products, and overall brand. You will be instrumental in identifying where to invest resources to reach new customer segments in the AI area.

You will be responsible for the day-to-day management of our social channels, including LinkedIn, X (formerly Twitter), Instagram, and YouTube. This involves overseeing our content calendar and collaborating closely with our Brand, Product Marketing, and Communications teams. A key part of your role will be exploring innovative formats to tell compelling, platform-native stories, ultimately positioning our brand as a leader and trusted voice in the AI and tech ecosystem.

You’ll Spend Your Time:

  • Creating and executing a comprehensive multi-channel social media strategy aligned with company objectives, product launches, and brand positioning, especially as we expand our footprint in the AI sector.
  • Identifying and targeting emerging customer segments within the AI space.
  • Maintaining the editorial calendar, partnering with internal stakeholders to source content, and produce the creation of engaging copy, graphics, and multimedia, optimized for reach and conversion.
  • Promoting executive visibility, distributing blog posts and press coverage, and disseminating key narratives that highlight our leadership and core values, leveraging growth-oriented tactics to expand their impact.
  • Monitoring social media analytics, reporting on critical KPIs (e.g., engagement, reach, sentiment, conversion), and continuously refine strategies based on data and emerging trends, with a focus on optimizing resource allocation for maximum growth.
  • Actively managing interactions with followers, customers, influencers, and industry figures, fostering a responsive and respected brand presence within relevant conversations, and identifying opportunities to convert engagement into new customer acquisition.
  • Partnering with Brand Design, Product Marketing, Internal Communications, and Talent teams to ensure consistent messaging and tone across all campaigns and departments, with a focus on achieving growth objectives.
  • Contributing to integrated campaign rollouts, event promotions, and product/AI-related announcements, ensuring creative and timely social media coverage that drives measurable results.

What You’ll Need:

  • 5-7 years of experience in social media strategy and execution, preferably within B2B tech or fast-paced, innovation-centric environments, with a demonstrated track record of driving measurable growth and customer acquisition.
  • Strong proficiency with major platforms (LinkedIn, X, Instagram, YouTube) and the ability to adapt content for each, with a keen understanding of platform-specific growth hacks.
  • Exceptional writing and editing skills, coupled with a keen understanding of tone, brevity, and brand voice, optimized for engagement and conversion.
  • A creative and curious mindset, constantly seeking new ways for our brand to appear and stand out online and attract new customers.
  • A solid grasp of analytics and the capability to translate data into actionable insights for optimizing resource allocation and maximizing growth.
  • Proven experience in cross-departmental collaboration and managing diverse stakeholder inputs, with a focus on achieving growth objectives.
  • Comfort working within a global organization and adjusting voice and content for different regions or audiences.
  • Knowledge of or passion for AI, developer tools, or emerging technologies is a significant advantage, with an understanding of how to target and engage new customers in these areas.
  • Familiarity with design tools (e.g., Canva, Figma) or basic video editing platforms.
  • Experience in supporting executive social media presence or ghostwriting for senior leaders, with a focus on amplifying their reach and influence

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About The Company

Founded in London and Tel Aviv in 2015, we’ve grown to a united global team of more than 1000+ employees. No matter where we are in the world, we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people, cultures, and experiences. Every team member at Snyk contributes to our vision for a more secure digital world. By combining developer-first tooling and deep cybersecurity intelligence, we deliver solutions that help any developer build securely without slowing down productivity.

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