This role focuses on managing the entire content creation and production processes for Apple Services social marketing initiatives. Responsibilities include streamlining social production workflows, implementing systems, and fostering cross-functional collaboration. The role involves recommending platform-specific standard processes, developing social extensions for campaigns, managing internal and external workflows, defining project scope, and partnering with legal and business affairs teams. The goal is to drive conversations, increase social engagement, and position the brand for earned media, all while cultivating relationships with cross-functional teams.