Senior Specialist, Paid Media

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.

With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. 

The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps 
and data are protected and always available.

Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.

As a Senior Specialist, Paid Media, you will play a crucial role in planning, negotiating, and purchasing advertising space to promote the organization's products or services. This role involves analyzing vendor landscape and building relations with key media outlets in the industry in different markets, identifying target audiences, and optimizing media campaigns to achieve maximum reach and impact. The Senior Specialist, Paid Media will collaborate with internal teams, vendors, and media representatives to ensure effective and cost-efficient media placements.  

Responsibilities:

• Develop and implement comprehensive media plans in line with marketing objectives and target audience demographics. 
• Analyze market trends, audience behavior, and competitor activities to inform media buying strategies. 
• Negotiate with media vendors to secure optimal rates and placements. 
• Purchase advertising space across various channels and relevant platforms. 
• Manage and allocate budgets effectively, ensuring cost efficiency and maximum ROAS. 
• Provide regular reporting on budget utilization and campaign performance
• Utilize data and analytics to optimize audience targeting and reach. 
• Work closely with Campaigns team to align media strategies with overall marketing goals. 
• Liaise with media representatives and vendors to ensure smooth execution of campaigns. 
• Collaborate with creative teams to ensure that ad creatives align with media buying strategies. 
• Provide input on creative elements to optimize performance. 
• Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization. 
• Implement A/B testing and other optimization techniques to enhance campaign effectiveness. 
• Stay abreast of industry trends, new media opportunities, and emerging technologies. 
• Share insights and recommendations with the team to enhance overall marketing strategy

Qualifications:

• Minimum of 3 years of media buying experience  
• Bachelor's degree in Marketing, Advertising, Business, or related field
• Proven experience (3+ years) in media buying, preferably in an advertising agency or corporate setting
• Strong negotiation skills with a keen understanding of media buying trends and market dynamics
• Proficiency in media planning tools and software
• Excellent analytical skills
• Effective communication and interpersonal skills
• Ability to manage multiple projects simultaneously and meet tight deadlines

We offer:

• Position is opened for maternity cover (fixed term contract)
• Private medical insurance for you, one adult dependent, and your children
• Meal tickets
• Private pension plan
• Life insurance
• Vision reimbursement
• Annual leave and additional vacation days based on tenure
• Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs
• Veeam Care Days – additional 24 hours for your volunteering activities
• Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O’Reilly) and mentoring through our MentorLab program

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