Senior UX Designer

RAPP New York is seeking a Senior UX Designer to join its Experience Strategy team. This role involves creating impactful, user-centered experiences for world-class clients, focusing on enterprise-scale design systems, personalized digital experiences, and innovative AI-driven solutions. The designer will perform hands-on design work, including wireframes, user flows, and prototypes, while collaborating closely with experience strategists, creative teams, and account teams. Responsibilities include building and maintaining Figma component libraries, designing for personalization campaigns, and participating in AI-enabled innovation projects, ensuring design consistency and advocating for user needs.

Must Have

• Build and maintain enterprise-scale component libraries and design systems in Figma for major clients
• Create and organize email component libraries with systematic documentation
• Ensure design consistency across web, email, and app experiences
• Collaborate with developers to ensure components are feasible and implementable
• Create wireframes, user flows, and clickable prototypes at varying levels of fidelity
• Translate user journeys, personas, and journey maps into tangible design solutions
• Design and iterate on digital experiences for personalization campaigns
• Participate in innovation projects including AI-enabled experiences
• Work closely with technology and creative teams to balance feasibility and brand alignment
• Present your design rationale to internal teams and occasionally to client stakeholders
• Participate in discovery workshops and cross-functional collaboration sessions
• Annotate designs clearly to communicate intent to developers and stakeholders
• Apply user-centered design principles to solve real business problems
• Make evidence-based design decisions grounded in UX best practices
• Advocate for user needs throughout the design process
• Stay current on digital trends, AI capabilities, and emerging technologies

Good to Have

• Curiosity and eagerness to learn
• Empathy
• Problem-solving mindset
• Collaboration
• Adaptability
• Strong writing skills
• Understanding of responsive design and cross-device/cross-platform considerations
• Familiarity with accessibility standards (WCAG, ADA)
• Basic understanding of HTML/CSS capabilities and constraints
• Knowledge of how AI and personalization technologies impact UX
• Experience with the Emailify plugin or similar email design tools
• Precision marketing or personalization experience
• Exposure to design systems at scale (Material Design, Apple HIG, etc.)
• Background in data visualization or presenting research insights
• Understanding of healthcare/pharma or telecommunications industries
• Familiarity with usability testing or research methods

Perks & Benefits

• Competitive salary
• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Stock options
• Healthcare Flexible Spending Accounts
• Dependent Flexible Spending Accounts
• Vacation days
• Sick days
• Personal days
• Positive activism days
• Paid parental leave
• Disability benefits
• Hybrid work model (option to work from home two days per week)

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

RAPP is seeking a talented UX Designer to join our team and create impactful, user-centered experiences for world-class clients. This is an exciting opportunity to grow your career while working on enterprise-scale design systems, personalized digital experiences, and innovative AI-driven solutions.

As a UX Designer at RAPP, you'll spend the majority of your time doing hands-on design work and occasionally have the opportunity to present your work to clients, while collaborating closely with experience strategists, creative teams, copywriters, and account teams across the US. You'll help bring user experiences to life from conception through launch, working on everything from email component libraries to AI chatbot prototypes.

YOUR RESPONSIBILITIES:

Design System & Component Library Work:

• Build and maintain enterprise-scale component libraries and design systems in Figma for major clients
• Create and organize email component libraries with systematic documentation
• Ensure design consistency across web, email, and app experiences
• Collaborate with developers to ensure components are feasible and implementable

Hands-On Design & Prototyping:

• Create wireframes, user flows, and clickable prototypes at varying levels of fidelity
• Translate user journeys, personas, and journey maps into tangible design solutions
• Design and iterate on digital experiences for personalization campaigns
• Participate in innovation projects including AI-enabled experiences

Collaboration & Communication:

• Work closely with technology and creative teams to balance feasibility and brand alignment
• Present your design rationale to internal teams and occasionally to client stakeholders
• Participate in discovery workshops and cross-functional collaboration sessions
• Annotate designs clearly to communicate intent to developers and stakeholders

User-Centered Practice:

• Apply user-centered design principles to solve real business problems
• Make evidence-based design decisions grounded in UX best practices
• Advocate for user needs throughout the design process
• Stay current on digital trends, AI capabilities, and emerging technologies

REQUIRED SKILLS:

Essential Skills:

• 3+ years of UX/UI design experience (agency experience a plus)
• Strong proficiency in Figma including components, variants, variables, tokens, and design systems
• Experience working with enterprise level Figma designs
• Experience with email design and understanding of email constraints
• Demonstrated ability to create clean wireframes, flows, and prototypes
• A strong portfolio that shows your design process and thinking
• Excellent communication skills – both visual and written – to explain your design decisions
• Detail-oriented mindset with ability to work in fast-paced, ambiguous environments

Soft Skills That Matter:

• Curiosity and eagerness to learn – you ask questions and seek to understand
• Empathy – you genuinely care about users and their pain points
• Problem-solving mindset – you love tackling challenges creatively
• Collaboration – you're a team player who works well with diverse disciplines
• Adaptability – you can switch between structured design system work and innovative exploration
• Strong writing skills – you can articulate design decisions clearly

Technical Knowledge:

• Understanding of responsive design and cross-device/cross-platform considerations
• Familiarity with accessibility standards (WCAG, ADA) or eagerness to learn
• Basic understanding of HTML/CSS capabilities and constraints
• Knowledge of how AI and personalization technologies impact UX

Education:

• Bachelor's degree in Design, HCI, or related field (or equivalent experience)

Nice to Have:

• Experience with the Emailify plugin or similar email design tools
• Precision marketing or personalization experience
• Exposure to design systems at scale (Material Design, Apple HIG, etc.)
• Background in data visualization or presenting research insights
• Understanding of healthcare/pharma or telecommunications industries
• Familiarity with usability testing or research methods

WHY THIS ROLE IS SPECIAL:

• Enterprise Impact: Build design systems that will be used by millions of users across major brands
• Innovation Opportunities: Work on cutting-edge projects like AI chatbots and personalized digital experiences
• Career Growth: Learn from senior UX practitioners while getting hands-on experience with Fortune 500 clients
• Variety: Balance structured design system work with innovative, experimental projects
• Collaborative Culture: Work with talented strategists, creatives, and technologists who value UX

WHAT SUCCESSFUL CANDIDATES WILL SHOW US:

In your portfolio and interviews, we're looking for evidence that you:

• Follow a user-centered design process
• Can articulate your design decisions with clear rationale
• Show growth mindset and curiosity in how you approach problems
• Demonstrate collaboration skills and how you work with others
• Have produced quality work even with limited experience
• Understand when and why to use different UX methods and deliverables