Business Analyst

As a Business Analyst at RAPP, you will be crucial in ensuring email campaigns meet business objectives, consumer needs, and technical requirements. You will bridge the gap between business stakeholders and development teams by gathering requirements, communicating clearly, and creating detailed documentation. Your role involves participating in quality assurance testing to ensure solutions align with business needs, collaborating with creative and technical teams, and proactively identifying potential risks. You should be creative, solution-oriented, organized, and collaborative with exceptional people skills.

Must Have

• Collect and document business requirements from stakeholders
• Identify integration with CRM, personalization, tracking, and automation
• Create detailed Adobe email campaign specifications, seed lists, and test scenarios
• Develop business logic for audience segmentation (email and direct mail)
• Assist in agency quality testing and validate business logic
• Liaise with partner email deployment vendors
• Identify workflow inefficiencies and propose process improvements
• Collaborate with cross-functional teams to problem-solve and mitigate risks
• Lead effective and efficient meetings with clear agendas
• Champion agency process and quality work
• 3-5 years project management experience
• Email and direct mail experience
• Database and customer segmentation experience
• Data file layout and data feed knowledge
• Email testing experience
• Proficiency in Microsoft Office tools (Excel, Power BI)
• Proficiency in Adobe Workfront or similar project management software
• Technical aptitude in HTML development and testing principles

Good to Have

• Entry-level agency experience
• Email marketing platform experience (segmentation, automation, personalization)

Perks & Benefits

• Competitive salary
• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Stock options
• Healthcare Flexible Spending Accounts
• Dependent Flexible Spending Accounts
• Vacation days
• Sick days
• Personal days
• Positive activism days
• Paid parental leave
• Disability benefits
• Hybrid work model (option to work from home two days per week)

RAPP Detroit is looking for a Business Analyst to join our award-winning Program Management team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

As a Business Analyst, you play a crucial role in ensuring that email campaigns meet business objectives, consumer needs, and technical requirements. You bridge the gap between business stakeholders and development teams (developers and engineers.) You know how to gather requirements, communicate clearly, create detailed and accurate documentation, and participate in quality assurance testing to ensure solutions meet business needs.

Ideally, you have experience with email development projects, collaborating with creative and technical teams, partnering with your project and account managers, and identifying any potential risks ahead of time. You’re creative, solution-oriented, organized, collaborative and have exceptional people skills.

YOUR RESPONSIBILITIES:

• Requirement gathering: Collect and document business requirements from stakeholders.
• Collect technical requirements: Identify integration with CRM, personalization needs, tracking, and automation.
• Documentation: Create detailed, accurate, and thorough documents including Adobe email campaign specifications, seed lists, and test scenarios required for each email campaign. Develop business logic as it pertains to audience segmentation which aligns with email and direct mail creative needs. Identify audience segmentation and guide team and client on data needs for dynamic email content.
• Testing and validation: Assist in agency quality testing to ensure solutions meet business needs and align to provided specifications. Ensure all requirements (personalization, dynamic content, links, tracking, data) are implemented as specified. Validate business logic and serve as liaison with any partner email deployment vendor.
• Process Mapping and Analysis: Identify inefficiencies or bottlenecks in the existing workflow. Propose improved processes for email development.
• Mitigate Risks: Collaborate with cross-functional teams to solution and problem-solve as issues arise. Escalate as necessary to ensure integrity of client expectations and internal capabilities.
• Meeting Leadership: Lead effective and efficient meetings through preparation, clear direction, and detailed meeting agenda.
• Process and Quality: Champion agency process and quality work.

REQUIRED SKILLS:

• Bachelor’s Degree or equivalent experience
• 3-5 years project management experience
• Entry-level agency experience preferred
• Email and direct mail experience required
• Database and customer segmentation experience required
• Data file layout and data feed knowledge and experience required
• Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
• Email testing experience required
• Ability to manage multiple projects at one time
• Proven track record and experience in people collaboration
• Proven track record in issue identification and resolution
• Proficient in key software: Microsoft Office tools (particularly Excel, Power BI), Adobe Workfront or similar project management software
• Technical aptitude/understanding of the principles and components of HTML development and testing
• Ability to support operations and development groups by following departmental policies and procedures, accurately complete timesheets, and attend mandatory information sessions
• Strong written and verbal communication skills