Senior Web Analytics Manager

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Senior Web Analytics Manager - Marketing

• Lead web analytics strategy and measurement across global web properties
• Drive data-informed decisions through experimentation and insights
• Ensure privacy-compliant data collection and governance

Team intro:

As part of the Web and Digital Experience team supporting the Marketing department, we leverage data to optimize experiences for millions of visitors across SmartBear's web properties. We're passionate about turning web traffic insights into actionable strategies that drive business growth. Using cutting-edge analytics tools and experimentation platforms, we partner with cross-functional teams to deliver data-driven solutions that enhance user experience and marketing performance.

About the role:

As our Senior Web Analytics Manager, you'll be the data strategist who shapes how we measure, analyze, and optimize our web presence. You'll own our web analytics infrastructure, support conversion rate optimization initiatives, and provide insights that influence content, UX, and demand generation strategies. This role offers the opportunity to work with massive datasets, implement sophisticated tracking solutions, and directly impact how millions of users experience our brand.

• Define and maintain analytics measurement plans, KPIs, and dashboards for all SmartBear web properties
• Produce regular insights reports for web, SEO, paid media, and product marketing stakeholders
• Administer Google Analytics 4 configuration and properties, ensuring clean, reliable data collection
• Manage Google Tag Manager containers, including governance, naming conventions, and quality assurance
• Support A/B testing strategy from ideation through implementation and results analysis
• Partner with UI/UX and development teams to implement tracking requirements using HTML, CSS, and JavaScript
• Manage cookie consent implementations and ensure data collection complies with regional privacy laws
• Stay current on privacy regulations (GDPR, CCPA) and maintain compliant tagging practices

We are looking for you if you have:

• 6+ years in digital analytics, with 2+ years leading large-scale GA4 implementations
• Expertise with Google Tag Manager 360, including server-side tagging and custom JavaScript variables
• Proficiency in HTML, CSS, and JavaScript for troubleshooting and implementing tracking scripts
• Advanced Excel or Google Sheets skills for ad-hoc analysis
• Experience building and analyzing A/B and multivariate tests in platforms like VWO, Convert.com, or Optimizely
• Strong skills in Looker Studio for dashboard creation and visualization
• Experience with marketing operations tools and workflows
• Excellent communication skills with the ability to transform data into compelling stories and recommendations
• Understanding of 6sense or similar account-based marketing platforms

Nice to have:

• Experience with Tableau for advanced data visualization
• Proven track record leveraging AI tools to expedite analysis and streamline workflows
• Familiarity with privacy-focused consent management platforms
• Exposure to SEO tools such as Ahrefs or Google Search Console
• Prior experience in B2B SaaS or developer-focused products

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.