Social Analytics Director

As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

At Leo Burnett we like to make the good stuff in life accessible to everyone. It’s our agency’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.

We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you’ll be hard pushed to find a more genuinely friendly bunch. We’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it’s working. We’re proud to say that our staff survey shows record happiness scores over the last 12 months.

We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.

It’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we’re not just talking the talk, we’re walking the walk. Our internal group D&I Allies at Leo’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.

Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.

We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.

It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

Our Commitment to Diversity & Inclusion

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.

We’re looking for a Social Analytics Director to join our team at Leo Burnett.

What you’ll be doing:

• Analytics leadership – you will be the accountable lead for all social analytics and social insights outputs across the agency. You will lead the growth of the function and team over time while delivering in the day-to-day with confidence and agility.

• Reporting – you’ll lead monthly, quarterly and ad-hoc reporting across clients to ensure our social work is delivering on its KPIs: this will involve building the dashboards as well as collecting, cleaning, visualising and then presenting the data.

• Social insight generation – you will work with our social strategists to conduct data-led analysis of content, conversations and competitor activity: defining trends & topics to inform future briefs.

• Data storytelling – you will be an expert in translating data into simple and compelling narratives (supported by impactful visualisations) for peers and clients; weaving together multiple data points to create actionable insights.

• Effective operations – You will be responsible for creating processes and templates that can be used across clients, to build efficiencies for you and your team.

• Learning & optimisation – you will define test & learn plans to help us optimise different aspects of our social strategy and outputs from formats to copy length. 

• Collaboration – help connect us to other data-rich marketing functions of our clients (e.g  website, CRM) to share insight and identify opportunities to add value

What we are looking for:

• An autonomous leader – you’ll be excited about leading analytics projects across multiple social accounts at once with agility and autonomy. Where there is ambiguity, you will be happy to make an educated guess on a way forward, bringing others with you.

• A problem solver – you’re not frustrated by challenges, but are a skilled problem solver who looks for solutions using existing tools and resources.

• A stickler for detail – you will be relentless in ensuring the accuracy and quality of our work; you’ll check formulae, sources and methodologies by default.

• A Self-starter – you’ll be excited by the opportunity to continue building the social analytics function and have the energy and commitment to make it happen. You’re experienced developing propriety metrics and frameworks, demonstrating deep knowledge of social measurement.

• Naturally collaborative – you’ll need to be able to work in a cross functional team of strategists and creatives; up-skilling and educating others in what you do.

• Social savvy – you’ll obviously have a passion and love for data, but crucially, you’ll need to be interested in the creativity of our content and familiar with the social media marketing landscape too.
  
  Comfortably client facing – you’ll be comfortable presenting your findings to clients of all levels as well as internal teams; explaining your approach to the work and translating technical details into plain English

The best candidate will have strong experience with:

• High level data analysis techniques- you will be highly proficient in data collection, cleaning and transformation techniques - as well as data visualisation.

• Social listening & analytics tools - you’ll be fluent in a range of established tools like:
  • Social listening tools e.g. Netbase Quid, Brandwatch
  • Web/search analytics tools e.g. Google Analytics, Adobe Analytics, SimilarWeb, Keyword planner
  • Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studio
  • Influencer and creator measurement tools e.g. CreatorIQ, Onalytica

• Leadership - you’ll have 4-7 years of experience in a senior position, managing others and setting the analytics agenda for significant clients. Ideally you will have worked in a creative agency environment while doing this.