Social Media & Digital Creative Specialist - Yellow Shoes

About the job

About The Role & Team

We are Disney's Yellow Shoes, the in-house creative agency for Disney Parks and Resorts Worldwide. Every day, we create compelling, impactful creative content for one of the most beloved brands on the planet. Help inspire that magic by being part of a team that exists to push the limits of entertainment marketing and create the never-before-seen!

Our Digital Studio team is at the forefront of creating engaging, innovative, and impactful content that captivates and connects with our audience. We value diversity, creativity, and a drive for excellence. We're in search of a Digital & Social Media Creative Specialist to play an integral role within our Digital Studio team and will focus on developing innovative digital and social media content that aligns with our overarching creative vision.

You will report to the Digital Director.

This is a Full-Time role.

What You Will Do

• Collaborate with the Digital Director to define an overarching digital plan and help craft compelling creative content that fits seamlessly into social media channels and other digital platforms.
• Partner with creatives to conceptualize high-quality creative content that uses the strengths of each social media platform and digital platform methodologies.
• Monitor content performance, derive actionable insights and adapt creative accordingly.
• Collaborate with multidisciplinary teams to generate new content ideas and campaigns tailored for social media and extended digital placements.
• Ensure the brand's voice, tone, and style are consistent across all social media channels and digital communications.
• Keep up-to-date with the latest social media & digital trends, tools, technologies, and best practices to inform and improve our creative.
• Participating actively in the creative content development process, from ideation to execution to optimization.
  
  
  

Required Qualifications & Skills

• Strong creative aptitude and a keen understanding of storytelling in the digital age.
• Proficiency in the understanding of crafting and curating content for various social media and digital platforms.
• Proficiency in email marketing, including campaign development, segmentation strategies, and understanding of standard processes.
• Ability to translate data into actionable insights and adapt content strategies for optimal performance.
• Proven understanding of social media algorithms, best practices, and emerging digital trends.
• Collaborative spirit, with the ability to work seamlessly with a wide array of teams and individuals.
• Familiarity with user experience design principles and the consumer journey.
  
  
  

Preferred Qualifications

• 3+ years of experience in social media content creation and digital creative development.
• Proven portfolio of successful social media campaigns, digital activations, and/or content pieces.
• Familiarity with social media community management and analytical tools.
• Positive demeanor, enthusiastic outlook, and a forward-thinking approach while navigating a fast-paced environment.
• Passion for keeping up with the evolving landscape of social media and digital trends.
• A highly developed ability to decipher and communicate exclusively in GIFs, memes, and emojis. Meme-lord status also a plus.
  
  
  

Education:

• Bachelor's (4-year) degree in advertising, marketing, digital marketing or equivalent.
  
  
  

This position is located in Celebration, FL.

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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