Analyst, Growth & Retention Analytics

1 Day ago • 2 Years + • Data Analyst

Job Summary

Job Description

The Analyst, Growth & Retention Analytics will collaborate with the team to understand product impacts and analyze viewer experiences. Responsibilities include working with the Lifecycle Marketing Team to provide insights on customer engagement campaigns, supporting data extraction and KPI development, building benchmarks for KPI monitoring, detecting risks and flaws, and leveraging growth opportunities. The ideal candidate has 2+ years of experience, advanced studies in a relevant field, strong SQL skills, and familiarity with data visualization tools. Experience with CRM platforms and statistical programming languages is a plus.
Must have:
  • 2+ years experience in similar roles
  • Advanced degree in relevant field
  • Strong SQL skills (Microsoft SQL, Snowflake)
  • Data visualization tool familiarity (Looker, Power BI, Tableau)
  • Advanced English
  • Support data extraction, KPI creation, insights development
Good to have:
  • Experience with CRM (Braze, Salesforce)
  • Experience with R or Python

Job Details

Job Summary:

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?

The Analyst in Growth & Retention Analytics will collaborate with the team to understand diverse product projects and their impact on the business, as well as to analyze the viewer's experience, through reports and insights that help understand their needs as well as finding solutions for them, creating insights through data extraction and analysis.
The ideal candidate for this role is passionate about understanding the complexity of diverse Marketing Retention Strategy through own channels communications (Email, Push Notificciones and InApp), eager to improve data experience analysis and improve Customer Loyalty covering all the customer Journey: Acquisition, Early life, Engeagement, Retention, Winback, among others)

The Analyst in Growth & Retention Analytics will be responsible for:

  • Working with the Lifecycle Marketing Team, providing information and insights that helps explain customer engagegement campaigns and find improvement opportunities.
  • Support teams extracting data, creating KPIs and developing high quality insights.
  • Build own benchmarks for KPI monitoring, expectations alignments and results analysis.
  • Detect risks and flaws to drive solutions, and leverage opportunities to grow.
     

What we need from you to be part of this story:

  • At least 2+ years of experience in similar roles.
  • Advance studies or graduate in Actuary, Statistics, Industrial Engineer, or similar careers.
  • Strong skills using SQL tools is required (Microsoft SQL, Snowflake or similar).
  • Familiarity with data exploration and data visualization tools is required (Looker, Power BI, Tableau, or similar).
  • Advanced level of English (required).
  • Experience with CRM and platform interaction with customers like Braze, Salesfoce, etc. (is a plus).
  • Experience with statistical programming languages like R or Python (is a plus).

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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