Social Media Manager - Africa

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

• This role will involve execution and strategy work to support priority business lines with social media marketing;
• Help with managing end-to-end across Binance social accounts, with a focus on X, Facebook, Instagram, Tiktok & YouTube;
• Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance;
• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture;
• Assisting the team across platforms to think of creative ideas, both for general posts and campaigns;
• Work closely cross-functionally with design, content, performance marketing, product and other teams on campaign ideation and execution;
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance;
• Analyze the social media landscape to supply actionable insights.

Requirements:

• Minimum 4+ years of experience in digital marketing or social media related roles for brands;
• Strong writing and copywriting skills. Demonstrate a clear and concise style of communication;
• Fluent English language skill;
• Deep understanding of the crypto market and crypto culture;
• Basic video editing skills would be an advantage;
• Knowledge of crypto and Binance’s product suite;
• Strong knowledge of all social channels;
• Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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