Social Media Manager / Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role:

This role combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

Creative Thinking and Writing Skills

• To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• To understand the importance of telling stories
• To create and repurpose content for different usages
• Someone who can think video, content, editorial - very ideas/creative person
• Well versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings
• Content creation and fast turnaround of ideas – being platform first

Social Media Expertise

• Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
• Understanding social media insights (reach, engagement, metrics), and working with the analytics team to implement learnings

Project Management

• To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
• To set tone and drive creativity, for integrated thinking on what’s best for the brand.
• To combine an authoritative voice and consumer education with comprehensive marketing integration
• To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

What you need to be great in this role:

A minimum of 6yrs experience as a Copywriter at / across top-level agencies, with a strong mainline background.

• Experience of working with international & national brands, having delivered pan-India large-scale campaigns
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - very ideas/creative person
• Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content.
• Strong understanding of trends, insights and pop culture quirks
• Storyteller at heart and a passion to drive brands based on TG understanding and the market needs.
• Prior experience - writing spots for television is a must.
• An in-depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision.
• Collaborative team player, open minded and inclusive
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 14234

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Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.