Social Media Specialist

• Collaborates and works cross-functionally on development, execution, messaging, and content strategy for social media marketing activities.
• Brainstorm and develop creative ideas that resonate with target audiences and align with brand messaging.
• Analyzes metrics such as views and engagement to measure success and optimize future strategies.
• Work internationally, cross-functionally, and across agency partners to explore and identify ways to drive awareness, advocacy, and purchase intent for the brand and products.
• Support multiple campaigns, often launching or executing concurrently, and identify real-time improvements while monitoring and reporting consumer sentiment and conversion to internal teams.
• Develop presentations on social media activities as needed.
• Serve as a social media expert, specializing in video content, maintaining a cutting edge understanding of video best practices, features, strategies, and tactics.
• As designated, may represent Nintendo as an official corporate spokesperson; successful completion of training required.

SUMMARY OF REQUIREMENTS:

• Minimum of 2-4 years of social media marketing experience
• Strong understanding of all social media platforms – both as a marketer and as a user
• Experience with community engagement activity on social media platforms
• Exceptional project management skills and attention to detail
• Strong writing, editing, and communications skills
• Experience with social media analytics including interpretation of data and creating actionable insights from that data
• Experience using social platform management tools
• Familiarity with graphic design and video production practices
• Undergraduate degree in Marketing, Communications, Public Relations, Journalism, or related field.