Social Media Strategist

Description

Position at Ziff Davis Shopping

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in the UK (Voucher Codes).

We are currently looking for a Social Media Strategist to add to our dynamic team.

About The Role:

Ziff Davis Shopping is seeking a passionate, results-oriented individual to join a seasoned digital marketing team to help build and manage performance-driven social strategy across our brands. The Social Media Strategist is responsible for designing social media strategies to achieve marketing targets. The ideal candidate has direct experience executing content across platforms, including but not limited to: Facebook, Instagram, TikTok, and emerging. The ideal candidate will step into a role where their innovative thoughts translate into captivating digital tales.

What You’ll Do:

• Develop and execute channel-specific, captivating social media strategies on social platforms such as Facebook, Instagram, TikTok, and more.
• Plan, create, and publish high-quality content, from writing compelling, on-brand copy to producing engaging visual content tailored to each platform.
• Conduct analysis of target audiences and content performance, using data-driven insights to develop strategies for maximizing engagement, reach, and audience growth.
• Collaborate with internal teams to strategize social-first marketing opportunities tied to shopping trends, key brand moments, and tentpole events.
• Monitor and research trending content to proactively recommend and test new formats, platforms, and strategic approaches that keep our brand at the forefront of social innovation.
• Craft timely, engaging comments and interactions in response to trends and community conversation to drive engagement and grow our channels.

Qualifications:

• 3-5 years of full-time experience in a social media management role
• In-depth knowledge of social trends and prior experience in content creator across Social Platforms (Facebook, Instagram, TikTok, Pinterest, YouTube, and emerging)
• Proficient in visual editing tools and platforms, including Canva
• Strong grammar, strong organizational skills, meticulous attention to detail and proven ability to meet tight deadlines.
• Strong understanding of social media analytics and KPIs. Experience with native platform analytics and third-party tools (e.g., Sprout Social, Later, Asana)
• Independent, yet collaborative mindset.
• Eagerness to take initiative to solve problems and exceed objectives
• Ability to work in a results-oriented and fast-paced environment, both as part of a team and individually
• Excellent organizational skills with ability to handle multiple projects simultaneously while meeting deadlines
• E-commerce experience is a plus
• Eagerness to test and innovate
• Passion for the retail, CPG, QSR, or savings/commerce space preferred

We Offer Great Benefits:

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
• Flexible Vacation / Paid Time Off
• Charitable Giving Programs that include Paid Time off to volunteer and donation match
• Family Planning Programs like MAVEN Fertility Concierge
• Pregnancy and Paid Parental Leave (up to 16 weeks)
• 401K savings plan with employer match
• Employee stock purchase program (ESPP)
• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
• Hybrid, Remote and Flexible work arrangementsDiverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

The US base salary range for this full-time position is $60,000-$75,000. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc.