Sports Marketing Analyst

Two Circles is a global sports agency, connecting fans with sport properties using data. We work with some of the world’s biggest sports organisations – including The Premier League, PSV, UEFA, Wimbledon, Feyenoord – and have four times been named Sport Industry Agency of the Year. We have a team of over 950 Two Circlers working from 14 cities across APAC, North America, and EMEA, serving our expanding international client base.

Our Marketing and Consulting expertise help sports rights holders, build relationships with their audiences, partners and sponsors to drive business growth. We do it by using data to help our clients better understand their fans. We then create and implement data-led digital marketing and technology solutions that improve fan experience, grow revenues and build commercial efficiency. By knowing fans best, we break down the traditional barriers between sports organisations and their customers. 

The role of a Sports Marketing Analyst is dynamic; a good analyst not only understands a client's data but also has the ability to use a range of marketing tools and strategies to help the client engage effectively with their audience.

Key Responsibilities Include:

Research and Audience Growth

• Designing surveys to gain deeper insights into a client's fanbase, such as understanding their interests, hobbies, or databases' demographics. 
• Surveys can also be used and distributed after events or match days to gauge customer satisfaction, with specific focus on areas like facilities, food, and drink.
• Analyse large fan data sheets to better understand the clients’ fans and inform their marketing strategies.

Campaign Planning and Management

• Developing and managing campaigns for clients such as giveaways, persona quizzes, or email marketing campaigns.
• Generate insights reports for key insights, such as: open rates, click-to-open rates, cost per acquisition, or enrichment of data.
• Highlighting areas for improvement in the client’s marketing strategy.

Data Management and Data Analytics

• Diving deep into an event/match for key insights, such as: ticket sales, demographics and purchaser data.
• Uncovering trends in data to tell stories.

Client Relationship Development

• Build and own strong, supportive relationships with relevant stakeholders and develop an understanding of how to help them excel.