Sr Growth Marketer

Viralo is looking for a data-driven, hands-on Growth Marketer with 4+ years of proven experience in performance marketing. As part of our fast-scaling microdrama platform, you’ll take ownership of driving customer acquisition, retention, and revenue growth through scalable paid campaigns and innovative growth strategies.

Key Responsibilities

• Own & scale paid marketing campaigns across Meta, Google Ads, and other relevant channels.
• Monitor, analyse, and optimize campaign performance across metrics like CTR, CPA, CAC, LTV, and ROAS.
• Design and run structured A/B and multivariate tests on creatives, ad copies, funnels, and audience cohorts.
• Collaborate with product and content teams to align growth initiatives with user journeys.
• Manage budgets effectively, with a focus on maximizing ROI while testing new opportunities.
• Implement and oversee tracking, attribution, and reporting systems (Pixels, UTMs, GA4, MMPs).
• Stay ahead of platform updates, algorithm changes, and new-age growth channels (influencer, affiliates, programmatic, etc.).

Requirements

• 4+ years of full-time experience in performance/digital marketing with hands-on campaign ownership.
• Strong expertise in Meta Ads Manager, Google Ads, and at least one analytics platform (GA4, Amplitude, Mixpanel, etc.).
• Proven track record of managing significant monthly budgets and achieving ambitious CAC/ROAS targets.
• Analytical mindset with comfort in Excel/Sheets, dashboards, and cohort analysis. SQL knowledge is a plus.
• Exposure to or strong interest in marketing automation, growth loops, referral programs, or funnel optimization.
• Bonus: Prior experience in subscription products, content platforms, or consumer apps.

Why Join Us

• Be part of a fast-growing consumer startup shaping the microdrama economy.
• Work with multi-million-dollar budgets and directly impact Viralo’s growth trajectory.
• High ownership role with room to experiment, learn, and scale.
• Collaborative, high-energy culture at our Bangalore HQ.