Job Description
Viralo is seeking a data-driven Sr Growth Marketer with over 4 years of performance marketing experience. This role involves owning and scaling paid campaigns across platforms like Meta and Google Ads, driving customer acquisition, retention, and revenue growth. The marketer will optimize campaign performance, manage budgets, and implement tracking systems, collaborating with product and content teams to align growth initiatives with user journeys.
Good To Have:
- Exposure to or strong interest in marketing automation, growth loops, referral programs, or funnel optimization.
- Prior experience in subscription products, content platforms, or consumer apps.
- SQL knowledge.
Must Have:
- Own & scale paid marketing campaigns across Meta, Google Ads, and other relevant channels.
- Monitor, analyse, and optimize campaign performance across metrics like CTR, CPA, CAC, LTV, and ROAS.
- Design and run structured A/B and multivariate tests on creatives, ad copies, funnels, and audience cohorts.
- Collaborate with product and content teams to align growth initiatives with user journeys.
- Manage budgets effectively, with a focus on maximizing ROI while testing new opportunities.
- Implement and oversee tracking, attribution, and reporting systems (Pixels, UTMs, GA4, MMPs).
- Stay ahead of platform updates, algorithm changes, and new-age growth channels.
- 4+ years of full-time experience in performance/digital marketing with hands-on campaign ownership.
- Strong expertise in Meta Ads Manager, Google Ads, and at least one analytics platform (GA4, Amplitude, Mixpanel, etc.).
- Proven track record of managing significant monthly budgets and achieving ambitious CAC/ROAS targets.
- Analytical mindset with comfort in Excel/Sheets, dashboards, and cohort analysis.
Perks:
- Be part of a fast-growing consumer startup shaping the microdrama economy.
- Work with multi-million-dollar budgets and directly impact Viralo’s growth trajectory.
- High ownership role with room to experiment, learn, and scale.
- Collaborative, high-energy culture at our Bangalore HQ.
Viralo is looking for a data-driven, hands-on Growth Marketer with 4+ years of proven experience in performance marketing. As part of our fast-scaling microdrama platform, you’ll take ownership of driving customer acquisition, retention, and revenue growth through scalable paid campaigns and innovative growth strategies.
Key Responsibilities
- Own & scale paid marketing campaigns across Meta, Google Ads, and other relevant channels.
- Monitor, analyse, and optimize campaign performance across metrics like CTR, CPA, CAC, LTV, and ROAS.
- Design and run structured A/B and multivariate tests on creatives, ad copies, funnels, and audience cohorts.
- Collaborate with product and content teams to align growth initiatives with user journeys.
- Manage budgets effectively, with a focus on maximizing ROI while testing new opportunities.
- Implement and oversee tracking, attribution, and reporting systems (Pixels, UTMs, GA4, MMPs).
- Stay ahead of platform updates, algorithm changes, and new-age growth channels (influencer, affiliates, programmatic, etc.).
Requirements
- 4+ years of full-time experience in performance/digital marketing with hands-on campaign ownership.
- Strong expertise in Meta Ads Manager, Google Ads, and at least one analytics platform (GA4, Amplitude, Mixpanel, etc.).
- Proven track record of managing significant monthly budgets and achieving ambitious CAC/ROAS targets.
- Analytical mindset with comfort in Excel/Sheets, dashboards, and cohort analysis. SQL knowledge is a plus.
- Exposure to or strong interest in marketing automation, growth loops, referral programs, or funnel optimization.
- Bonus: Prior experience in subscription products, content platforms, or consumer apps.
Why Join Us
- Be part of a fast-growing consumer startup shaping the microdrama economy.
- Work with multi-million-dollar budgets and directly impact Viralo’s growth trajectory.
- High ownership role with room to experiment, learn, and scale.
- Collaborative, high-energy culture at our Bangalore HQ.
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