Sr. Marketing Manager

1 Month ago • All levels • Marketing

Job Summary

Job Description

As a Marketing Manager, the candidate will be responsible for the successful establishment of Panadol in China and securing sustainable growth. The role involves overseeing the effective deployment of brand growth strategies, executing across all areas of the marketing mix, and achieving short-term and long-term brand business and brand health KPI and profit objectives. Responsibilities include leading market opportunity assessment, defining the brand vision, target audience, and competitive differentiation with a 3-year growth roadmap. The role also involves driving end-to-end brand building, managing annual IMC campaigns, and monitoring ROI. The candidate will also be expected to demonstrate cross-functional leadership and manage agencies.
Must have:
  • Lead market opportunity assessment for Panadol.
  • Drive end-to-end brand building.
  • Develop annual IMC campaigns.
  • Monitor ROI and optimize creative.

Job Details

Develop / drive brand strategy execution and ensure the quality of execution

Dedicate for the New Brand Establishment and achieve the LRP ambitious

As a Marketing Manager, will be responsible for Panadol successful establishment in China and  secure the sustainable growth. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives.

This role will provide the opportunity to lead key activities to progress the career.  These responsibilities include some of the following:

  • Brand Strategy & Brand Foundation of Panadol 
    • Lead market opportunity assessment for Panadol, defining the brand vision, target audience, and competitive differentiation with a 3-year growth roadmap. 
    • Drive end-to-end brand building and winning claims, collaborating with medical teams to establish scientific substantiation
    • Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
  • Integrated Marketing Campaigns
    • Develop annual IMC campaigns and media strategy, leveraging digital (Social/SEO/KOLs), traditional media,

and offline touchpoints to drive category education and brand equity

  • Monitor ROI, optimize creative and channel mix to maximize share-of-voice and market share.  
  • Demonstrate cross-Functional Leadership
    • Partner with shopper MKT / TMK to execute shopper & trade marketing plans for in-store impactful
    • Manage agencies (creative/media/insights) to deliver projects on time, on budget, and compliantly.  

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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