Outscal Logooutscal logo

Strategic Planner

18 Hours ago • All levels • Editorial

Job Summary

Job Description

WeMoms seeks a Strategic Planner to contribute significantly to the company's growth. Responsibilities encompass crafting brand content (articles, social media posts, campaign concepts) tailored to mothers (aged 25-40), commercial partners, and internal team needs. The role involves analyzing editorial requirements, identifying relevant information, and aligning partner objectives with the needs of mothers. Social media content creation, drafting responses to commercial briefs, and market trend monitoring are also crucial. Collaboration with the creative, sales, and strategy teams is essential. The ideal candidate must be adept at understanding the diverse needs of the target audience and capable of creating engaging and impactful content across various platforms.
Must have:
  • Write brand content for various platforms
  • Create engaging social media content
  • Draft compelling campaign concepts
  • Monitor market trends and best practices
  • Collaborate effectively with cross-functional teams

Job Details

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

About WeMoms

Founded in 2014 by Dino Jaegle, WeMoms is dedicated to making womanhood easier and more fulfilling. Our app offers personalized guidance, a nurturing community, and practical tools designed to empower moms with confidence and joy.
In 2021, WeMoms joined forces with Voodoo, the largest French unicorn and a global leader in mobile games. This partnership allows WeMoms to leverage Voodoo's expertise and resources while maintaining its independent spirit.
Today: With 4 million downloads, 150,000 daily active users, and $10 million in annual recurring revenue (ARR), WeMoms is experiencing exciting growth.

Role

    • WeMoms is looking for its new Strategic Planner! The role is key, the mission varied and the responsibilities important.

    • The copywriter's role starts with understanding the issues of three characters in the WeMoms adventure:
    • The Moms: the most important character. These are the users of the WeMoms application and social networks. Young or expectant mothers, aged between 25 and 40, they need to feel understood, supported and visually accompanied in their maternal journey.
    • Partners: WeMoms' commercial partners are brands whose products and services are relevant to Moms, and who need visibility and impactful graphics to captivate their audience.
    • The WeMoms team: the WeMoms team has its own identity, energy and style. The art direction is the embodiment and visual signature of this identity.

Responsibilities

    • Writing brand content based on creative briefs 📝 (articles, quizzes, tests, banners, competitions, social network wordings, etc.): being able to analyse editorial requirements and identify relevant information, in order to combine the partners' objectives with the real needs of Mums.
    • Writing social network content ✍️: thinking about and creating content for the various WeMoms communities and creating closeness and engagement (Facebook, Instagram, Pinterest, Tik Tok, LinkedIn). 👉 Knowing how to talk about everything, without taboos.
    • Drafting responses to commercial briefs ⭐️: in partnership with sales (campaign recommendations): responding to commercial solicitations by thinking up advertising campaign concepts.
    • Monitoring 👀: which accounts are exploding on Tik Tok? What are the writing trends of the apps that are a hit? The keywords most used by influencers who are making the buzz? being connected to the excellence of our market to translate best practice into our day-to-day work.
    • Working closely with a creative team (particularly graphic designers), sales team and strategy team.
undefined

Similar Jobs

PlaySimple - Associate Content Writer

PlaySimple

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Sleeper - Sleeper Sports Team Content Curator

Sleeper

United States (Remote)
6 Days ago
Inkittt - Improv Comedian/Host

Inkittt

San Francisco, California, United States (On-Site)
6 Months ago
The Walt Disney Company - KGO Weekends & Mornings Newswriter/Producer

The Walt Disney Company

San Francisco, California, United States (On-Site)
1 Month ago
Sportskeeda - Reality TV Writer

Sportskeeda

India (Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Paris, Île-de-France, France

The Walt Disney Company - Customer Advisor - Dutch Market

The Walt Disney Company

Île-de-France, France (Hybrid)
2 Days ago
Tencent - Senior Consumer Insights Manager (Quant), Games

Tencent

Paris, Île-de-France, France (On-Site)
1 Month ago
Ubisoft - Senior 3D Gameplay Technical Animator

Ubisoft

Montpellier, Occitanie, France (On-Site)
2 Months ago
Voodoo - Marketing Artist/Graphic Designer

Voodoo

Paris, Île-de-France, France (Hybrid)
18 Hours ago
Don't Nod - Cybersecurity Internship

Don't Nod

Paris, Île-de-France, France (On-Site)
1 Week ago
PwC - Assistant de direction | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
5 Months ago
Ubisoft - Partnership Projects Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
20 Hours ago
Ubisoft - Vulnerability Management Specialist

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
2 Months ago
Assystems - Ingénieur/Projeteur Installation Générale Nucléaire - Expérimenté H/F

Assystems

Avignon, Provence-Alpes-Côte D'Azur, France (Remote)
5 Months ago
Ubisoft - Senior Animateur 3D Gameplay - BGE2 - M/F/NB

Ubisoft

Montpellier, Occitanie, France (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Editorial Jobs

WebMD - Medical Writer (m/w/d)

WebMD

Berlin, Berlin, Germany (Hybrid)
4 Months ago
Azerion - Content Management & Analyst Intern

Azerion

North Holland, Netherlands (On-Site)
1 Day ago
ByteDance - Search Evaluation & Investigation - Quality Analyst

ByteDance

Pasig, Metro Manila, Philippines (On-Site)
2 Months ago
Tesla - Content and Communication Internship

Tesla

Brandenburg, Germany (On-Site)
1 Month ago
SmileGate - Stove Crew 2025 Recruitment

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
2 Months ago
STAGE - Creators & Artist Relationship Manager

STAGE

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
InMobiInMobi - Head of Content

InMobiInMobi

San Mateo, California, United States (On-Site)
2 Weeks ago
Kokotree - Script Writers

Kokotree

Wilmington, North Carolina, United States (On-Site)
4 Months ago
Playtika - Internal Communications Specialist

Playtika

Israel (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.


The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.


Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join.


Entertain the world with us 

voodoo.io/careers/jobs

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

Paris, Île-de-France, France (On-Site)

Barcelona, Catalonia, Spain (Hybrid)

Lisbon, Lisbon, Portugal (Hybrid)

Paris, Île-de-France, France (On-Site)

Paris, Île-de-France, France (Hybrid)

Paris, Île-de-France, France (Hybrid)

Paris, Île-de-France, France (On-Site)

View All Jobs

Get notified when new jobs are added by Voodoo

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug