Senior Director, Brand Strategy

Role Overview

The Brand Strategy Leader will be responsible for shaping and executing the brand narrative across the innovation portfolio—including the Broadband Platform, SmartLife managed services, and Cloud solutions. The mission is to position the company as the most disruptive brand in broadband. You will lead cross-functional initiatives that unify our brand voice, amplify our customer success stories, and ensure our brand is represented consistently across all channels—digital, social, events, and beyond.

Key Responsibilities

Strategic Leadership

• Define and evolve the brand architecture and positioning for the company's platforms and services.
• Lead the development of Creative Platform documents that align product and corporate marketing on messaging.
• Ensure messaging reflects a compelling and current value proposition for cadence release cycles and customer engagement.

Brand Architecture and Governance

• Build and manage a brand system that includes logos, wordmarks, trademarks, domains, and naming conventions.
• Launch and maintain a Digital Asset Management (DAM) system for brand assets.
• Chair the Naming Council and oversee quarterly trademark reviews.

Execution & Enablement

• Develop and execute brand strategies that fuel growth with new customers and new employees.
• Align brand messaging with sales motions and the buyer’s journey.
• Drive top-of-funnel engagement through thought leadership, storytelling, and campaign integration.
• Collaborate with Product Marketing and Communications to maintain living documents.
• Evaluate and implement emerging technologies and platforms to advance brand strategy.
• Manage brand strategy budget, ensuring efficient allocation of resources for maximum impact.

Measurement and Impact

• Define KPIs for brand engagement and recognition.
• Report quarterly on brand performance across channels.
• Use data to refine strategy and improve outcomes.

Cross-Functional Collaboration

• Partner with product marketers, content owners, and communications leads to align messaging.
• Facilitate async reviews and stakeholder feedback loops for Creative Platform updates

Governance & Process

• Define and enforce RACI models for brand messaging ownership and updates.
• Ensure NDA-compliant sharing of brand assets with agency partners

Skills and Experience

• Undergraduate degree in a relevant field. MBA or MFA preferred.
• 8–12 years in brand strategy, product marketing, or communications.
• Proven experience in brand strategy, preferably in a high-growth B2B technology environment.
• Exceptional leadership and cross-functional collaboration skills.
• Deep understanding of digital brand systems, including DAM, SEO/AEO, and analytics platforms.
• Strong storytelling ability and a ruthless eye for brand-aligned messaging.
• Experience managing trademark portfolios and naming conventions.
• Ability to operate with urgency, clarity, and precision in a fast-paced environment.

Strategic Priorities You Will Drive

• Establish the company as an industry thought leader.
• Build a brand management system that scales.
• Support quarterly release cadence with brand-aligned content.
• Attract new logos and elevate our brand presence globally.

This is a role for someone who wants to build, not maintain. Someone who sees brand as a growth engine, not a design function. If that is you, let us talk.

The base pay range for this position varies based on the geographic location. More information about the pay range specific to candidate location and other factors will be shared during the recruitment process. Individual pay is determined based on location of residence and multiple factors, including job-related knowledge, skills and experience.

San Francisco Bay Area:

226,600 - 340,400 USD Annual

Select US Metros and States:

197,000 - 296,000 USD Annual

Other US Locations:

177,300 - 266,400 USD Annual

As a part of the total compensation package, this role may be eligible for a bonus. For information on our benefits click here.