Strategist

As a Strategist, your primary job is to understand what is happening with our clients, what is happening in the world, and what is happening in culture, to find the interesting places where they all intersect, and to turn it all into clear, concise insights, strategies, and creative briefs.   

The range of projects the Strategist may take on is broad. At any given time you may be working on: research into audience passions and motivations; a creative brief for a new product launch; exploration of potential client partnerships; campaign wrap reporting and insights; a launch strategy for a new social channel, and so much more. 

And we don’t work in a vacuum - the Strategist collaborates with teams from Insights, Community, Relationships, Insights, and Accounts to be the bridge between what the client’s brief and our final deliverables. 

Responsibilities

• Being curious and asking questions — just because something has been done one way doesn’t mean there isn’t a better way  
• Examining clients’ businesses to know their brands and understand their objectives
• Proactively keeps abreast of clients' marketing and media plans
• Maintaining an understanding of clients’ target audiences and their mindsets
• Research and gathering data to develop well-informed strategic plans for clients
• Developing strategies for a variety of projects, including social campaigns, channel launches, influencer programs, and more. 
• Writing concise, well-researched briefs for the Creative and Relationships teams to guide campaign and content development 
• Producing short- and long-term plans for campaign and evergreen strategies
• Generating original ideas for campaigns and content in collaboration with Creative
• Identifying potential problems across the business and devising ways to rectify them