Strategy & Growth - Brand (B2C)

About WinZO Games

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming ecosystem in India. WinZO in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO with a data driven DNA is working towards becoming the one stop-shop for online gaming users spread across every household in Bharat. With a vision of becoming a household name for Bharat, catering to their entertainment needs through interactive engagements, Paavan Nanda (co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users. WinZO, which hosts 100+ games in 12+ languages, has 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 200+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey etc., WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari. WinZO is continually working towards revolutionizing the gaming ecosystem by creating a complete entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers.

WinZO Values

Integrity, Excellence, Perseverance, Fine Judgment, Agility

About the Role

This is a high-ownership role to define and build the Bharat-facing consumer brand of WinZO. As a Brand Manager : B2C, you will drive our brand strategy across mass campaigns, content, influencers, and narratives. 

From creating relatable storytelling that resonates across India to launching trust-building campaigns in Tier 2 - 5 cities, you will be at the helm of India’s next cultural entertainment brand.

What you will do

• Lead the creation of WinZO’s consumer brand architecture: personality, positioning, voice, and visual tone; also maintain consistent brand narratives across various user touchpoints
• Design and execute large-scale ATL/BTL campaigns across digital, TV, radio, and OOH
• Build brand equity through emotional storytelling and strategic use of ambassadors like MS Dhoni, and digital ambassadors like Carryminati
• Partner with agencies, creators, and influencers to drive regional virality in vernacular content
• Prepare a roadmap for the Brand for the year by tapping into the impact opportunities like IPL, high-impact TV / OTT shows, etc with owning the end-to-end Budget Management driven by data-backed decision making
• Launch brand-first initiatives to tackle perception barriers around gaming, rewards, and safety
• Monitor brand health metrics such as trust, top-of-mind recall, and user affinity
• Collaborate with product, performance, regional, and creative teams for consistent user experience

What you should have

• 2+ years of experience in B2C brand marketing, ideally in gaming, FMCG, OTT, or youth-focused digital-first brands
• Deep understanding of Tier 2:5 Bharat : language, culture, aspirations, and digital habits
• Ability to zoom out of the Tier 2 - 5 audience and also build a brand for a young, Gen Z, urban target persona
• Proven experience in end-to-end campaign management with strong creative instincts
• Ability to translate insights into narratives that drive emotional connection and trust
• Ability to balance strategic thinking with hands-on execution across functions
• Exposure to working with celebrity partnerships or ambassador-led campaigns is a plus

What we offer you

• A flat and transparent culture with an incredibly high learning curve
• A swanky informal workspace which defines our open and vibrant work culture
• Opportunity to solve new and challenging problems with a high scope of innovation
• Complete ownership of the product and chance to conceptualize and implement your solutions
• Opportunity to work with incredible peers across departments and be a part of the Tech revolution
• Most importantly, a chance to be associated with big impact early in your career

At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status

Download our app for a better understanding - https://www.winzogames.com/

Come join our rocketship!