Team Lead- College Ambassador (PR)

About Paytm:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview:

We are looking for a driven and experienced professional to lead and scale our College Ambassador Program. The ideal candidate will have hands-on experience in running youth marketing campaigns, building ambassador communities, and driving on-ground student engagement to support direct user acquisition goals.

Key Responsibilities

1. College Outreach & User Acquisition

• Build and execute a scalable outreach plan to acquire users directly from top colleges across the country
• Identify and engage college societies, fest organisers, and student communities to promote the brand

2. Ambassador Program Management

• Recruit, onboard, and manage a network of student ambassadors across campuses.
• Design and implement weekly/monthly tasks to drive app downloads, usage, and campaign participation.
• Track performance, engagement levels, and optimize for active ambassadors and repeat activities.

3. Campaign Execution & On-Ground Activities

• Plan and execute on-ground and digital activities inside colleges (contests, workshops, booths, and referral campaigns.)
• Coordinate with internal teams (design, content, product) to create toolkits, creatives, and reward frameworks.
• Ensure smooth logistics and reporting for all field activities and ambassador incentives.

Required Skills & Experience

1. 3–6 years of experience in campus marketing, on-ground activations, community management, or college ambassador programs.

2. Proven experience working with colleges and student influencers to drive engagement and acquisition.

3. Strong project management, communication, and coordination skills.

4. Comfortable working with performance metrics, dashboards, and campaign reporting.

5. Prior experience with a fintech, edtech, or consumer app will be an advantage.